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Digital Marketing Course Curriculum
DAY 1
9:30 am: Verifying Registration for the Digital Marketing Course
(Grab your seats, get your laptops connected to the wifi and begin with Digital Marketing Course)
9:45 am: Ice - Breaking Session
10:00 - 12.00 pm: Introduction to Digital Marketing Course & Its Strategy
Why is Digital Marketing Important?
Different channels for Digital Marketing
Resources required for Digital Marketing
How to make your first Digital Marketing plan/ example (Digital Marketing Course - Hands-on Activity)
12:00 pm - 2:00 pm: SEM: Google Adwords/PPC (Google Certification Training)
Introduction to AdWords
Different types of campaigns
Certification and business usage
2.00 - 2:45 pm: Lunch (to be carried)
2:45 - 5:30 pm: SEM: Google Adwords/PPC (Google Certification Training)
Google AdWords Account Structure
Basic Advertising Metrics
Keyword Planner
Conversion tracking
Account creation (Digital Marketing Course - Hands-on Activity)
DAY 2
10:00 - 1.00pm: SEM: Google Adwords & Search Advertising
Introduction to Search
Keywords and Match Types
Creating Search Ads
Bid Strategies and Bid Modifiers
Quality Score
Google Keyword Planner (Digital Marketing Course - Hands-on Activity)
1 - 1:45 pm: Lunch (to be carried)
1.45 - 3.30pm: SEM: Google AdWords Display, Video, Mobile, Shopping overview
3:30 -3:45 pm: Snacks (Provided)
3.45 - 5.30pm: Introduction to Search Engine Optimisation (SEO)
Understand the major functions of a Search Engine
What is SEO and its need?
How to find/choose relevant keywords
On-page optimisation
Off-Page optimisation
Case Study Discussion on SEO(Activity)
DAY 3
10:00 am - 11:30 pm: Introduction to Social Media Marketing
Why Social Marketing
Advantages of Social media
Selling on social media and content formats
11:30 pm - 1pm: Social Media Marketing Plan
How to plan a Social Media strategy for businesses
1 - 1:45 pm: Lunch (to be carried)
1:45 - 4:30 pm: Facebook Advertising (Digital Marketing Course - Major Activity)
Engaging with fans on Facebook and growing organically
Advertising On Facebook – Creating And Running An Ad
Facebook Insights – Understanding important metrics to measure audience engagement
Ad Manager On Facebook
Business Manager on Facebook
Introduction to Instagram marketing
4:30 -4:45 pm: Snacks (Provided)
4:45 - 5:30 pm: Facebook Insights
DAY 4
10:00 - 11.30 am: Twitter & LinkedIn Ads
Twitter Ads & Analytics
LinkedIn Advertising - Ad Types
11.30 - 2.00 pm: Introduction to YouTube Marketing
Youtube advertising
Learn to customise your channel
Video Strategies
Optimise Videos for Search
Paid Video Promotion
2 - 2:45 pm: Lunch (to be carried)
2.45 - 4.00 pm: Email Marketing using MailChimp Tool
Email Marketing advantages and When to use it
How to create an Email Marketing list
Using MailChimp (Digital Marketing Course Hands-On Activity)
How to develop an email list
4:00 - 4:15 pm: Doubts over Snacks (Provided)
4:15pm - 5:15pm: Project : Group Activity
5:15 pm - 5:30 pm: Certificate Distribution for the Digital Marketing Course
Who should attend this Digital Marketing Course:
-Working Professional/Student who wish to start a career in Digital Marketing industry.
-Freelancers, want to work on Digital Marketing projects independently.
-Small or local business owners, want to implement digital strategies on their websites and generate leads through DM platforms.
-Companies or individuals, hiring digital marketing freelancers or digital service companies to manage their digital Marketing services.
Workshop Address:
IES Management College and Research Centre, Bandra
791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital, Mumbai, Maharashtra 400050
Digital Marketing video
