Book Online Tickets for 3rd Annual Mobile VAS Summit 2011, NewDelhi. “Profiting in mobile VAS through ground-breaking strategies, compelling content and innovative business models”
Conference Info:In  today\\\'s state of affairs, the demand for mobile technology has  increased. At a steady pace the VAS ma

3rd Annual Mobile VAS Summit 2011


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    INR 4000
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    INR 5000
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About The Event

“Profiting in mobile VAS through ground-breaking strategies, compelling content and innovative business models”

Conference Info:

In today's state of affairs, the demand for mobile technology has increased. At a steady pace the VAS market is growing & it still has potential to reach & touch new heights. In the fastest growing cellular market, India is the second largest in the world and voice is increasingly becoming a commodity, with ever rising cellular subscribers. India has a $700 million market today in mobile VAS, which is expected to hit $3 billion by 2012. Every month around 15 – 16 million new subscribers are added in India. India has become one of the biggest markets for Mobile VAS due to this raise in such a high number of consumers. Now the choice of number of VAS providers around the world is the Indian market.

The mobile VAS sector is set to touch Rs, 48,000 crore by 2015, cited some of the leading telecom operators and technology organizations with revenue being generated from different channels now. The MVAS market growth would be fuelled by 3G services & planned launch of wireless broadband and ever increasing popularity of Apps stores. It would be generating Rs. 55,000 crore by 2015. Telecommunications industry is projected that India will have 1.159 billion mobile subscribers by 2013. At a growth rate of over 26 per cent, Indian mobile industry is expected to reach a size of 344,921 crore (US$76.92 billion) by 2012.

The Mobile VAS industry being expected to touch Rs 100,000 crores by 2020 from Rs 15,000 crore now - With the launch of 3G, Mobile broadband services, Mobile commerce & rural VAS fuelling this growth content developers are burning the midnight oil to come up with better and newer concepts and services - 3G would be the driver of MVAS in India in the future with 3G service revenues being expected to generate $15.8 billion by 2013 accounting for a share of 46% in the overall wireless service revenue. Mobile VAS has always been under influence of entertainment, be it ringing tones or other downloadable content. With the availability 3G and the introduction of LTE, we believe that video will play a critical role in VAS penetration in India. The share of VAS in operator's revenue is expected to reach 18% from current 12% with the help of high decibel 3G promotions.

The mobile market is expected to witness more excitement with the introduction of multi-core processor based smart phones which provide the users to play advanced gaming, auto stereoscopic 3D enabled handsets, video streaming, HD (high definition) video recording and playback, video conferencing, HDMI user interface, which is achieved by a number of mobile phone vendors in the early 2012

M-education, M-health, M-banking, M-governance, M-agriculture and other mobile services are expected through digital highway to all sections of our population. There is immense scope to develop utility MVAS services in the country. In the mobile payment options, advertising, voice-based SMS and satellite video streaming, operators are more interested in innovative product offerings. In telemedicine, patient is sitting here and the doctor somewhere else in the world and getting 3Dpicture of them on some kind of high definition device and which is happening via network, which is LTE.

A high level meeting like 3rd Annual Mobile VAS Summit 2011 will be very influential in building new benchmarks in the VAS technology. The seminar will help in strategizing a strong vision for MVAS landscape in India as it is an ideal stage between the key influencers and decision makers under one crown. This event will develop innovative marketing tools for boosting the penetration of VAS implementation of 3G in India. The legendary industry professionals from across the world would share their knowledge. Don't miss this fantastic opportunity to experience new revenue generating strategies and learn innovative business models. The conference will create Asia's best Mobile VAS summit in India. We are sure that 3rd Annual Mobile VAS Summit 2011 will bring thought leaders on one platform and spread the message.

It is with great pleasure that we invite you all to the “3rd Annual mobile VAS summit -2011” and wish you all the very best.

Key Themes Discussed at this conference:

  • Examining what type of innovative services to be offered for most appealing Indian customers.
  • Value plan for 3G enabled MVAS for successful penetration in rural places of India.
  • Update on market strategies to inspire user on using the advanced data services.
  • What are the untapped sources for mobile content and entertainment in India - taking MVAS in India to next level of growth.
  • Analysing various revenue generating models like mobile games, location tracking, mobile banking, mobile advertising and their content security related issues
  • Successful innovative strategies for future of Mobile TV, Internet, Apps & More
  • Examining the opportunities in Cloud based MVAS, the next big revenue driver in Asia
  • Examining the worldwide trends in MVAS and the implications, lessons to be learned for India.
  • Examining the role of mobile operators in delivering the mobile content and their relationship with third party content providers.
  • How MVAS has been used as a tool for improving customer and the brand loyalty.
  • What are the roles of vendors - who need to understand what features service providers need and tune themselves in the Indian environment.
  • Identifying the major expectations of handset manufacturers for introducing the innovative MVAS to the industry.  
  • Identify right customer matrix for converting low-end VAS services users into high end users 
  • Explore effective marketing strategies for upgrading customers from traditional VAS services to modern MVAS usage
  • Maximizing revenue of your location based services through intelligent segmentation methodologies
  • Examining the current regulation of mobile VAS market in India
  • How is the future for the mobile vas industry: a vision for 2015
  • Be part of a major networking opportunity

Key Speakers:

  • Miltos Vidalis,  General Manager for MENA for Velti  (Former Senior Director - Content, Portals and Devices, Du, EITC (United Arab Emirates)
  • Sachin Gupta, National Head -Premium Messaging (MVAS), TATA DOCOMO
  • L.V. Sastry, Head - Enterprise & SMP, Aircel
  • Sanjay Sharma, Head of Carrier Software & Applications, Huawei India
  • Navin Sahni, Head of Solutions – Carrier Software & Applications, Huawei India
  • Vipin Kumar, Sr. Deputy Director General, Department of Telecommunications (DOT)
  • Sujai Srivastava, Mobile Advertising & Mobile Commerce, Reliance Communications
  • Uttam Kumar, Head - New Technology Innovation, Aircel
  • Manish  Singhal, Head- Usage Development & Retention- DigitalTV, Airtel
  • A.K. Bhargava, Executive Director, wireless services, MTNL
  • Kunal Kishore, Hub VAS Head, Reliance Communications
  • Satish Sharma, I.T.S, General Manager (VAS), BSNL
  • Sukanta Dey, Former Emerging Business President, Tata Teleservices
  • Anil Prakash, Secretary General, ITU-APT Foundation of India, Secretary General, IPTV India Forum
  • Akhil Minocha, Head - VAS & New Product Development, Videocon
  • Somnath Chandra, Deputy Country Manager, W3C India, Department of Information Technology
  • Rajesh Razdan, Founder & Director, mCarbon
  • Mahesh Khera, India Chief of Strategy and Business Development, Location Labs, US
  • Sridhar T. Pai, CEO, Tonse Telecom
  • Anuraj Gambhir, Strategic Advisor and Innovation Evangelist, Steadworks (Former Head – Multimedia Strategy & Innovation, Ericsson)
  • S.N. Zindal, Chief Research & Development Officer, BITS Pilani (Former Director General, ACTO)

Who Should Attend:

CEOs, CIOs, CTOs, Head of Content, VP/Head of Business Development, Director of Technology, Head of Project Management, Business Strategy Director, Head of Network Strategy, VP/Head of Product/Application Development, VP of Sales & Marketing, Head of Research & Development, VP/Head of Portal Strategy, User Interface Development, VP Application Development

Target Audience - Industry:

Telecom Service Providers, Cellular Service Providers - GSM & CDMA, VAS Technology & Platform Companies, Content Aggregators, Content Owners, Next Generation Mobile Content Solution Providers, Telecom Associations & Regulators, Handset Manufacturers - GSM & CDMA, Portal Providers, VAS Consulting and Research Organisations, Venture Capitalists, Multimedia Service Providers, Software Developers, System Integrators, Security Providers, Entertainment & Electronic Media, Mobile Internet Applications & Solution Developers, Smart Card Manufacturers, DoT, DIT, Ministries & Regulatory, Service Organisations

Why should you attend:

3rd Annual Mobile VAS Summit 2011 - “Profiting in mobile VAS through ground-breaking strategies, compelling content and innovative business models”

Get more from the event, with a broader scope bringing the whole communications value chain together. Enjoy and make the best out of our dedicated networking drinks time, meet the leading international vendors showcasing the technology of tomorrow in the co-located exhibition. Expand your knowledge of the latest business models and technologies in the high-level conference.

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