3 Days Certificate Course - ISeB

3 Days Certificate Course - ISeB

 

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    (inclusive of Tax, Lunch Refreshments)

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    INR 10000
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About The Event

Training Details
 
 

A three-day course focusing on the various building blocks of e-commerce with a business perspective. This course, aimed at non-technical participants, provides a step-by-step comprehensive guide on a conceptual level on how to setup an online business. During the course, participants learn how to setup their store on Marketplaces and how to build their own online stores using a SaaS platform. By the end of the course, the participants will have a clear road map ahead and complete confidence in building their business online.


For Whom: Entrepreneurs, Small Business Owners, Retailers

Course Duration: 25 hours/ 3 days   - 9:00am    to    6:00pm

Conferral: Certificate Course Outline

• Introduction to E-Commerce
• Ecommerce Biz Models
• Getting Started
• History  
• Evolution
• Trends
• Building Blocks of Online Store
• Understanding Business Models
• Innovative & Emerging Business Models in Ecommerce
• Planning
• Research
• Understanding Basic Technology
• Customer Front End
• Marketplaces
• Technology Options
• Custom Development v/s Saas Model
• Open Source v/s Licensed Model
• Content Strategy
• Content for Mobile - app v/s website
• Setting    up    E-biz    on    Marketplaces
• Setting    Up    Website    Using    SaaS    Model
• Payment    Systems
• Digital    Marketing    (Acquiring    Customers)
• Intro    to    Platform
• Features
• Hands-on experience on developing your own store
• Online Payment Options
• Payment Gateways
• Cash On Delivery – Merits & Demerits
• Avoiding Fraud
• Marketing Basics
• Social Media
• Online Advt
• PR
• SEO
• Fulfillment
• Legal/Statutory Aspects
• Packaging
• Logistics
• Company Formation
• IPR
• Taxation
• Funding Process
• Funding Options
• Business Plan

 


Courseware: ISeB will provide courseware at the end of the class

Fees: Rs. 10,000 (inclusive of Tax, Lunch & Refreshments)

 

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