2 Days Design Thinking Foundation Workshop for Business Innovation

With so much choice available in an ever-changing marketplace, companies must ensure their products and services are meaningful and relevant for their customers. Design creates better business models, better thinking, better insights, better products and services, and better customer experiences.

Why use a design thinking workshop?
The workshop leverages customer-centric, “outside-in” techniques to generate applications that drive employee productivity, improve operational performance, and increase customer engagement and satisfaction.

• Create a path to innovation
• Unveil new possibilities
• Solve complex problems
• Establish a competitive advantage
• Foster whole-brain thinking, cross-team collaboration, and vision alignment
• Combine creative thinking with analytical decision-making
• Co-create highly user-centric, engaging applications that deliver higher business impact.

Who should attend?
Its well suited for any leader or professional interested in exploring new ways of thinking that emphasize creativity, problem-solving, customer needs, user experience, co-creation by becoming a  Design Thinker!

Learning outcomes
This workshop is a blend of interactive multi-lectures, group work, individual practice that will enable you to: 

• Have a new collaborative skillset/approach to solving business problems
• Incorporate and synergise user, business and technology perspectives in projects, programmes and products/services
• Know ways to build user-centered solutions that “Wows”
• Learn rapid methods to make ideas tangible and test them with users and stakeholders to integrate their feedback

Workshop Structure
We have designed a ‘’Learning by Doing’ experience in a  2 day classroom  setting followed by one 1.5 hour online Personal Coaching session to clarify any doubts.  The activities of the classroom training is a balanced mix of theory and practice.

Agenda for two day workshop  

Session 1: Introduction to Design Thinking

• Design Thinking and customer-centricity and employee experience
• Design Thinking as a methodology to drive business innovation
• Design Thinking to nurture an innovative organisational culture

Session 2: Setting The Stage

• Get acquainted with the company, its goals and issues. 
• Understand the persona of its target customers, and building empathy maps by putting yourselves in the customers’ shoes.

Session 3: Problem Redefinition—Lets Re-Think Together 

• Relook the wicked problems, bring in an outside-in perspective to redesign customer experience along the different touchpoints
• Identify the different moments of truth on which a brand should focus its scarce resources of money, people, and time rather than what the brand thinks or assumes the clients care about.

Session 4: Lets Solve Together

• Using ideation and storytelling techniques to arrive at solutions
• Rapid prototyping and feedback from users

Session 5: Group presentations

• Take time for group sharing and also for individual reflection on how the learning's apply to others problems you are facing in the organization.
• Wrap-up

The Design Thinking Foundation Workshop for Business Innovation is the perfect workshop to approach 2017 with new tools and strategies to innovate your department and your organization!

Workshop Facilitators

• Vidya Priya Rao , Core Facilitator, Founder, Innovatus  Marketers Touchpoint LLP
• Dr. Raja Roy Choudhury  , Core Facilitator, Director Professional and Doctorate Programs, S.P. Jain School of Global Management

To know more Contact: Vidya Priya Rao M: +918080015500 E: vidyapriya.rao@marketerstouchpoint.co