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Today, the boundary between the real world and the digital world is no longer blurred. The bridge between online consumers and offline consumers are decreasing everyday as digital marketing is becoming the tool for every marketer. Up, Close and Personal, Digital marketing is all about the consumer. As more and more people are logging on the web through every medium possible, more brands are joining the bandwagon to make their presence online. Spurred by user's shorter attention span and increasing competition to cut through the marketing clutter, brands are now asking themselves these basic questions- how to make an impact?, how to reach out to consumers? and how to grab attention? The Conclave this year is focused on finding out solutions of these oft quoted and asked questions from the Kings and Queens of Brands! themselves.
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