“The words ‘User Experience’ have come to encompass a vast vocabulary of skills, methods, thought process and philosophy. And it has come to mean different things to different people in different countries, businesses or walks of life. The closest I can get to describing this: is through the lore of the blind men and the elephant. Some see it as user research, some others as UI design and many more as usability testing. And this is especially true, in a country like India, where both the academic and professional fronts are barely just beginning to explore this vast space. As innovators forging breakthroughs in our respective fields, it is crucial that we understand, adopt and make second nature to us, what often seems like nothing more than an evasive, fuzzy (and if I may add, sometimes even just a fancy & glamorous) mantra.” - Ashwini Asokan leads Intel’s UX Lab’s charter in India. Ashwini recently moved from California, where she led the UX Lab’s Mobile Innovation Portfolio
Come join us in association with our venue partner Ginserv and peel open the different layers of User Experience that can create both clear value for your business, as well as add a solid foundation for your innovation process, in ways you’ve never imagined before!
Here’s a glimpse into the things you will takeaway from the UX workshop:
Brief on Ashwini Asokan:
Ashwini Asokan leads Intel’s UX Lab’s charter in India, bringing to India one of the key disciplines that has been driving innovation in the technology industry for a few decades now. She moved to India earlier this year from California, where she led the UX Lab’s Mobile Innovation Portfolio. She’s here with a goal to help spawn UX driven,India specific innovation. She hopes to build an exciting body of work, relevant to the Indian market, while simultaneously establishing a User Experience driven culture in India. She believes now is the time for scaling UX presence in India, given the rapidly growing infrastructure, online culture as well as the youthful, refreshing risk taking business and startup culture. You can connect with Ashwini @AshOnIndia or on LinkedIn where she also posts links to her work and publications.
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