World Children Expo 2012

World Children Expo 2012

 

About The Event

About World Children Expo

The 2012 World Children Expo turns Ambience Mall, Gurgaon into neighborhood of Children Brands on May 25, 26 & 27. World Children Expo 2012, is India's first exhibition featuring iconic brands, a new gold mine of business opportunity, galaxy of best minds, multimedia experiences and most fun-filled children's and family events filled with top notch entertainment.

The exhibition is spread over 25,000 sq. ft. in the heart of modern retail. The event is divided into 7 zones i.e. Technology, Food, Entertainment, Education, Apparels, Toys & FMCG and Healthcare. The Expo features over one hundred exhibits showcasing quality children's products & services. Attendees can also enter to win exciting door prizes courtesy of World Children Expo exhibitors and sponsors.

In addition to all of the entertainment and hands-on fun, parents will find an abundance of useful information on a wide range of products and services for families with kids. The exhibitor roster is packed with quality organizations that have come together to help make all the fun and excitement of the 2012 World Children Expo possible. You'll find companies showcasing everything from educational products to apparel, health care, schools, food, gifts, sports, music, entertainment and much more - Plus informative presentations and hands-on product demonstrations from knowledgeable professionals.

Overview

WCE will take the concept of doing business with children a step further - it will also engage parents and decision makers. WCE Business Conclave is on 25th may 2012, which will look at the children related business opportunity in a holistic way. Also features a galaxy of speakers from leading brands across India and the rest of the world. New entrepreneurs and existing investors can explore the opportunities in this new and upcoming business area. This gives you a chance to interact with some eminent professionals from this Industry and thus gain stupendous information on how one can set up a new business in this sunrise industry.

Key Issues to be addressed:

  • What are the opportunities for new entrepreneurs and existing investors in this new and upcoming  business area?
  • What is the size and overview of the industry? What is the market size? The consumer demographics?
  • Who is a child consumer? How do he/ she buy and make decisions? Three consumers hidden in one consumer.
  • How to set up a new business in this sunrise industry?
  • The entertainment business for children.
  • The toys industry in India.
  • The WCE Licensing Forum

World Children Expo Awards:

World Children Awards has been instituted by CCM for rewarding excellence in the field of children related business and activities. Unlike other awards, the World Children Awards pick the very best in every sector of the industries targeted at 1-14 years old. The industries covered by these awards include Healthcare, Technology, Entertainment, Food & Beverages, Toys & FMCG and Apparel. Based on sample size of thousands of consumers across India's top 10 cities including children, parents, decision makers, academicians, specialists, and marketing experts, the award categories will include over 50 products and services. The World Children Awards will be the highlight of WCE. It is expected that WCE and the WCE awards will reach a target audience of over 10 million across the globe.

World Children Expo Consumer Connect

It's time to launch your product, at World Children Expo 2012. Consumer Connect is a platform to reach specific, affluent, influential consumers in a way that is effective and integrated with their interests. This is your best opportunity in 2012 to make a lasting impression that directly impacts your bottom line!

Business Conference Agenda

Day 1: May 25th, 2012

9:00 am - 12:00 am Registration Desk Opens

10:00 am - 10:15 am Introductory Remarks - Mr. Rahul Gupta

10:15 am - 10:30 am Welcome Address, Opening Remarks – Mr. KR Kim

10:30 am - 10:45 am Address by Chief Guest

10:45 am - 12:00 pm Session 1 - Marketing to Kids – Moderated Panel Discussion

  •  History of Marketing to Kids in India
  •  Children Consumer behavior in India
  •  Responsible Marketing
  •  Agency & Client Relationships (Case Study)
  •  Communication Platforms/ Digital for Kids

12:00 pm - 12:40 pm Session 2 - Retailing to Child Consumer – Speaker Presentation       

Address on Building the Child Consumer Experience

12:40 pm - 1:30 pm Session 3 - Technology Trigger – Panel Discussion

  • Use of technology and internet among children.
  • Advent of Internet triggered consumerism among children. For example successes of companies like Google, Yahoo and Facebook in India.
  • Mobile Devices and their usage by Children: IPod's and Mobile Phones
  • Video Gaming in India: The promise, and the growth. How India is evolving differently from the US and other Western markets?

1:30 pm - 2:30 pm Networking Lunch

2:30 pm - 3:45 pm Session 4 - Content Creation for Children and the Entertainment Business for Children

        1. The opportunity of a life time across different delivery platforms.
        2. The Broadcasting business of children's entertainment.
        3. Content creation for the internet in India.
        4. Children Movies: The right methodology
        5. Comics: The rise of a new age.
        6. Entertainment channels for children in India.

3:45 pm - 4:00 pm Tea/ Coffee Break

4:00 pm - 5:45 pm WCE Licensing Forum – Panel Discussion

        1. Building the correct Intellectual properties.
        2. Product lines and business verticals under licensing
        3. How to set up a Licensing Business.
        4. Entrepreneurial Activity in Licensing

7:00 pm Onwards

    WCE Awards Show

Day 2: May 26th, 2012

Consumer Day

Day 3: May27th, 2012

Consumer Day

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