Sale Date Ended
Design Thinking is a popular new approach for innovation, being adopted by many top companies, start-ups, governments think tanks and NGOs around the world and in India- Apple, Infosys, Coca Cola, British healthcare department to name a few. It has enabled new innovative solutions in sectors as diverse as healthcare, IT, banking, and FMCG.
It is a myth that creativity is restricted to select individuals, and occurs in flashes of brilliance. And TinkerLabs (founded by IIM A, INSEAD and BITS Pilani alumni) is working to burst this myth. We believe that creativity is a skill that can be systematically developed using proven frameworks of Design Thinking.
In this program, you'll apply the design-thinking process to real challenges in a rigorous hands-on exercise. Using a clear, step-by-step process that combines creative right-brained thinking-such as brainstorming and visualization- with traditional left-brained analysis, you will reach an innovative solution for the problem at hand.
What essentially is Design Thinking?
It is a human centred approach of problem solving which derives inspiration from human behaviour- habits, mindsets, and lifestyle. The methodology is inspired by the approach used by designers; it is an abstraction of these tools and techniques cross applicable to technology and management domains such as product development, marketing, operations, finance etc.
How will this program be conducted?
Program will be conducted in a rigorous workshop mode. Participants will work in teams and spend considerable time engaging with their users. They will create live versions of their solutions and actively test and refine these with real users. Videos and stories will be used for elucidating various techniques throughout the workshop.
What are the key takeaways?
Understand design thinking framework through engaging case studies
Teams will start working on a live challenge involving both social impact and business opportunity. Details of the case will be shared closer to the workshop.
2.1 Empathy exercise – Feel the user
Empathy is the foundation of human centred design process. We need to observe, engage, and immerse in the user’s experience to discover unarticulated needs and spot opportunities for new solutions.
In this session, teams gather their user’s challenges by conducting interviews and observation sessions.
Tools and exercises:Empathy interviews, Journey mapping, Mind mapping, Extreme user study, Data visualization, Empathy mapping
2.2 Reframing and Ideation – Go wide and wild
Two of the biggest enablers of innovation are ‘reframing of problem statements with different perspectives and insights’ and ‘generating ideas without judgement and early rejection’. The former offers a platform for innovation and latter builds on it.
In this session, teams synthesize their learning from the empathy phase; develop their hypotheses and points of view, and generate ideas
Tools and exercises:Problem reframing, Stakeholder relation mapping, Brainstorming, Analogues
2.3 Prototyping and Testing – Fail fast
It is clearly understood that ideas are worth ‘0’ unless implemented. It is also equally well known that most ideas fail. Hence efficient, rapid, and cheap techniques of trying out ideas are of utmost significance.
In this session, teams try to simulate the user experience proposed by their solutions, gather feedback and refine their solution concepts
Tools and exercises:Wizard-of-oz prototyping, low-resolution prototyping and user driven prototyping, feedback capture grid
Kunal Gupta- Co-Founder, TinkerLabs; alumnus of IIM Ahmedabad and BITS Pilani; worked in Management Consulting (A.T Kearney) and Product Design (Freescale Semiconductor), launched an e-commerce startup mypatakhe.com as a student at IIMA.
Ankur Grover- Co-Founder TinkerLabs; alumnus of INSEAD Business School and BITS Pilani; worked in Strategic Planning & Business Development (Knolskape Solutions) and Market Research & New Product Development (INSEAD and Juniper Networks)