SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

 

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About The Event

Across the internet billions of websites compete with each other for getting on to Google 1st Page.

 

Search Engine Optimization (SEO) ensures that your website shows up on Google First Page. Appropriate use of the right KEYWORDS, TAGS, LINKS and content will help you achieve this.

 

You need to learn SEO from an expert who has done SEO from his own website (s) and ensured that they figure on the FIRST PAGE of GOOGLE.

 

To check, search with the keyword “ONLINE INCOME” in Google, and you will find our website http://www.my-17-online-incomestreams.com/ among the FIRST FIVE links on Google FIRST PAGE!

 

Furthermore, search with the keyword “ONLINE INCOME COURSES” in Google, and you will find our websites http://www.online-income-courses.com/, http://www.successkey.in/, and http://www.b-cube.in/, among the FIRST FIVE links on Google FIRST PAGE!

 

 

We are conducting a 1-day TRAINING PROGRAM on SEARCH ENGINE OPTIMIZATION, spread over 8 hours with two short breaks of 15 minutes each and lunch break of 45 minutes.

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The following are the course contents:

 

Session #1: SEARCH ENGINE BASICS

 

What is a Search Engine? Anatomy of a Search Engine, Characteristics of Search, Classifications of Search Engines, Putting Search Engines to Work for You, Manipulating Search Engines, Understanding why you need SEO, Setting SEO Goals, Creating your SEO Plan, Understanding ORGANIC SEO, Achieving ORGANIC SEO

 

Session #2: BUILDING YOUR SITE for SEO

 

Before you build your site, Understanding Website Optimization, Components of an SEO-friendly Page, Problem pages and work-arounds, Programming languages and SEO, Other design concerns, After your site is built, The importance of keywords, Understanding Heuristics, Using Anchor Text, Picking  the Right Keywords, Deciding the Right Keyword Density, Taking advantage of Organic Keywords, Avoiding Keyword Stuffing, Keyword Optimization.

 

Session #3: PAY-PER-CLICK and SEO

 

How Pay-per-click works, PPC Categories, How PPC affects SEO, Keyword Competitive Research, Choosing effective Keywords, Writing Ad Descriptions, Monitoring and Analyzing results, Understanding Keyword Placement, ALT and other Tags and Attributes, Writing Keyword Advertisement Text, Creating great landing pages, Understanding and using A/B Testing, Avoiding Keyword stuffing, Behavioural Targeting, Keyword budgeting, Bid management, Tracking keywords and conversions, reducing PPC costs, Improving CTR, ROI of PPC, Google AdWords, Yahoo Search Marketing, Microsoft adCentre.

 

Session #4: TAGGING YOUR WEBSITE

 

Site tagging, Additional HTML Tags, Using Redirect Pages, Elements of competitive content, Duplicate content, Search Engine spam, Multi-lingual sites, CMS, Viral content, Linking your site, Basics of Linkbuilding, Using internal links, Judging effectiveness of your links.

 

Session #5: Optimizing SEARCH STRATEGIES

 

What are Directories? Geo-targeting  SEO strategies, Using submission tools, Pay-for-inclusion Services, Understanding the business model, Managing paid services, hiring the right professionals, contract considerations, when it is not working.

 

Session #6: ROBOTS, SPIDERS & CRAWLERS

 

What are robots, spiders and crawlers? What is the Robot Exclusion Standard? Robots META Tag, Inclusion with XML Site Mapping, SEO Spam, Social-media Optimization, Social media strategies, Measuring social media optimization, SEO Problems and solutions, Analyzing SEO Success, Competitive Analysis, Conversion Analysis, Analyzing Server Logs, Optimization for major search engines (Google, MSN, Yahoo)