Search Engine Marketing workshop Mumbai

Search Engine Marketing workshop Mumbai

 

  • Professional pass

    Two days pass including lunch

    Sale Date Ended

    INR 10000
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About The Event

DETAILS

Interactive Search Engine Marketing workshop to learn how to build a search engine friendly website to improve search ranking and do lead generation through Search Engine Marketing/ Pay-Per-Click campaigns.


Who should attend this Workshop

Digital marketing professionals, search engine marketing professionalsweb managers and affiliate marketers; who are required to plan, execute and measure the SEO program

Aspiring Marketing professionals who wants to get into Digital Marketing domain.

Small businesses owners, entrepreneurs who wants to use Search marketing as a tool to create brand awareness and lead generation


Program Curriculum

Day 1:

Role and Importance of Search marketing in Digital Marketing

Concepts of SEO with Practical

  • An Introduction to SEO
  • How Search Engines operate and perceive websites
  • Keyword Research and Optimization
  • SEO Tools & Analysis Techniques
  • Crawling & Indexing
  • On-page optimization
    • HTML elements and Headers – how to optimize for SEO purposes
    • Page Titles, Meta Descriptions: What are they are how to use them
    • Structuring Your website’s URLs & formatting your website’s pages
    • Sitemaps & robots.txt files – what they are?
    • SEO Copywriting & Keywords
    • Usability & Design of your website
  • Link-building and Off-page optimization
    • What is link-building?
    • Getting listed on Google Maps
  • Local Search
  • Monitoring and refining

Case Studies

Assignments

Assessment and Certification

Day 2:

  • An Introduction to Pay per Click
  • How PPC Works & various PPC Mediums
  • PPC Metrics along with an understanding of CPC to CPM to CPA based account
  • Keyword Planner Tool and Match type
  • Writing Effective Ad Copy & Ad Extensions
  • AdWords API: Campaign Structuring & then Account Set-Up
  • Quality Score
  • How to create PPC Proposals
  • Conversion Tracking Code & creation
  • Search & Display Campaigns Creations & thought-process
  • Display Advertising & Remarketing
  • Bidding & Optimization Technique
  • Executing Analytical thinking towards your PPC AdWords Account
  • PPC campaign management
  • A/B Testing
  • Remarketing, Video & Mobile PPC Marketing
  • Monitoring and Reporting
  • Case Studies
  • Assignments
  • Assessment and Certification 

 

Learning outcomes

 

After completion of this workshop, participants should be able to:

Understand the search engine marketing techniques for business (B2B and B2C) websites

Learn search engine optimization process, including keyword research, writing optimized content, getting web pages indexed. by search engines and tracking the outcomes

Understand what ‘pay-per-click’ advertising is, how it can be used and the stages required to set up and manage campaigns

 

Gain access to new online tools and resources to help them implement successful search engine optimization campaigns

Workshop Includes: 

*Hi Tea

*Lunch 

*Certificate

Reach Us

Call: 9066031009

Email: engage@instituteofmarketing.in