Private Label Branding Masterclass

Private Label Branding Masterclass

 

  • RAI Member

    RAI Member

    * Exclusive of Service Tax 15%

    Last Date: 08-11-2016

    INR 10000
  • Non Member

    * Exclusive of Service Tax 15%

    Last Date: 08-11-2016

    INR 15000

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About The Event

India is one of the most sought after markets in the world as it offers huge opportunities for new brands to evolve. So much so that experts say that it could be the second largest market by 2050.

PROPOSED LEARNINGS FROM THE MASTER CLASS
This interactive masterclass promises to give you a useful and fun taste from the European brand kitchen. Our brand building recipes, tools and techniques are immediately applicable to your own business!
You will get:
-    A structured approach to brand portfolio management, brand naming, and design for own brand retail marketing
-    A fresh view on own brand marketing in a world moving towards mobile
-    Insight in the pros and cons of this European passion for differentiation
-    Experience by applying the acquired knowledge to a real life case

TARGET GROUP
Professionals with at least 5 years of experience in own brand marketing. Higher education in the field of Marketing is recommended.

SESSION KEY OUTLINE

  • Understanding the mobile market
  • Brand Quadrants- A structured approach to portfolio management
  • Namescope- A structured approach to brand naming
  • Current Trends
  • National Brands vs Private Brands
  • Architecture of Private Brands
  • Product Portfolio
  • Online Private Brands

SPEAKERS:

Loe Limpens, Yellow Dress Retail
Loe is Managing Partner and Creative Strategy Director at Yellow Dress Retail, a retail branding agency based out of Amsterdam, Netherlands. An expert in Retail Brand architecture, Loe Limpens comes with more than two decades of professional experience in retail. Today, he is among the leading experts in retail design with a close focus on (super) market development. He is also the co-author of European bestseller Private Label Uncovered: Taking Retails Brands to the Next Level.

Geert Docter, Globrands
Geert works on naming and concept creative at Globrands, a naming and brand strategy development agency based out of Amsterdam, Netherlands and offices in USA, China, France, Switzerland and Spain. Geert creates approaches for brand name development and other verbal brand elements, plus ways to turn them in to real life language. This can also consist of slogans, tag lines, deors and brand promises.