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Centre for Training & Management for Social Development
Helping 45+ NGOs successfully create their Brand in the year 2010 and 2011, Socialbrics proudly announces its seventh workshop in the month of February 2012.
Socialbrics is an initiative taken up by S.P. Jain Institute of Management and Research (SPJIMR), one of the top 10 business schools in India, to provide management training and support inputs to organizations and individuals in the social development sectors.
The Key focus areas of the centre:
A) Training Programmes
B) Consultancy in areas of Management
C) Centre of Information and Learning and Research
Most people believe that not-for-profit organisations have to work very differently from for-profit organisations. However the only difference is that For-profit organisations earn a high “return on investment” and Not-for-profit organisations get their reward from a “high return on social investment” by making our world a fairer place to live in. Tangible identity and a strong brand are essential for any organisation. It supports organization in building a sound and long lasting relationship with the stakeholders.
This workshop shows how NGO Brands can become self-sustainable.
Learn how to:
13th, 14th & 15th February 2012
S.P Jain Institute of Management & Research
Munshi Nagar, Dadabhai Road
Andheri (W), Mumbai-400058
CEO/COO/CFO/Director/Trustee or any other top management personnel of NGOs who is responsible for continued success of the organisation. The workshop is as useful for people responsible for ‘marketing’ the NGO as it is for people who wish to be able to fulfil the very objective that the NGO was set up for.
The workshop generates a blueprint for the way forward of any NGO brand.
The best way to learn brand building skills is the same way that you learn to ride a motorbike. You “learn by doing”. Lectures and theory do not help. Someone shows you the gears and rides along with you to make sure you do not fall. This workshop, is therefore, entirely experiential. You learn through exercises and games and build a brand blueprint for your own organizations
0930: Introductions. The Learn-by-Doing rules
0935: The verbal business card. A workshop warm up: participating NGOs get to know each other.
1015: Five questions every brand must answer. Key brand building questions.
1100: Comfort Break
1115: Ask the consumer. Getting consumers to open up
1200: Consumer engagement. Dry run.
1400: Meet the consumer. Participants meet real world consumers. They engage with consumers on the
1630: Comfort Break
1700: The ‘Aha’ Trees. An insight generation technique
1800: Overnight assignment
0930: The ‘Aha’ Factor. Participants present their discoveries about their brands
1030: Comfort Break
1045: Three key brand building questions. Three of the five key answers fall into place.
1200: Participants present answers to Three key brand planning questions for their brand
1400: Crafting the Brand’s Persona.
“How to make the consumer befriend the bran?” The fourth question answered.
1545: Comfort Break
1600: Creating a “Word-of-Mouthable” Branding Idea. Techniques to create an idea that will help your
consumer champion your brand. The fifth question answered
1700: The 7 steps to Growing an NGO brand. With the five key brand planning questions answered,
all a self-sustaining growth plan takes is common sense.
1800: Overnight assignment
0930: Trial Ride. Participants present their brand route map
1045: Comfort Break
1100: Corrective measures. Faculty provides feedback so that teams can get “rid of the wobbles”.
1200: Work Time
1400: House of Cards. An after-lunch energizer. Work Time
1600: Final graduation presentations by teams
1800: End of Workshop. Successful participants get their brand driving licences
The workshop is led by senior faculty of Marketing, SPJIMR, Prof.A.B Kulkarni; He has 19 years of industry experience, joined academics in 1987 and was Director of MICA from 1995 to 2001.
Workshop will be facilitated by
Dr. Ashita A. Sharma is a faculty in the marketing area at SPJIMR. She holds PhD in management with her specialization being branding and communications. She is a gold medalist for her MBA in Marketing and has 10 years of industry and academic experience.
Mr. Sameer Bhakhri. He holds PGDBM from IMT Ghaziabad and worked as a Vice President for Give India.
Nominate two Participants
An NGO to nominate minimum two top management personnel from the organization. The participants have to attend all the three days.
Fees for the Workshop:
Fees will be Rs.3750/*- per participant for the three days (minimum 2 participants from an NGO). The fees include training material and lunch and refreshments.
Payment to be made by cheque in favor of “Bharatiya Vidya Bhavan’s S.P Jain Institute of Management & Research”.
Registration will be on the first come first serve basis. Since personalized attention is given to the participating ngos hence there is a restriction in number of participants.
What do the NGOs who attended the August workshop have to say………
“Highly educative, very practical & most useful” - Ms.Gulobi Fernandes, Chairman, YWCA
“An exercise well worth the effort, to redesign and present ideas in an innovative and excellent way”. – Sonali Saini Sol’s Arc
“Amazing work!!!Think NGOs should know about this concept, will help them reach out more & have better understanding” – Kirti Seth Anand, Sense International (India)
For further information kindly contact;
Email id: firstname.lastname@example.org
Contact No: 022- 61454246
*We will assist in getting an accommodation for participants from outside Mumbai.