The 1st annual Blenders Pride Hyderabad International Fashion Week (BP HIFW) will take place between Thursday 15th - Sunday 18th December, 2011 at the luxurious 5 star hotel " Taj Vivanta " located in the heart of Hyderbad city.

The Taj Vivanta Hotel banquets will be transformed into a state of the art "Fashion City" built to host 16 fashion presentations and sponsor lounges as the India's fashion elite flock to Hyderabad to participate in this world class event.

With a crossover of international culture from designers, entertainers and celebrities from all across India, with hundreds of media, jet-setters and fashion royalty arriving to attend the showings , this debut fashion event by Storm Fashion Company in the city of Hyderabad, The Blenders Pride Hyderabad International Fashion Week will be bringing in the best in international and Indian fashion and beauty to the city of Nizams - Hyderabad .

All shows and special events feature designer and celebrity personal appearances.

Every night a special goodtimes party hosted by Kingfisher will be a unique fashion wrap for the day to unwind for the talent involved and select few.

A special designer exhibit arena showcasing and retailing the work of all participating designers will be a highlight for bridging the gap between visiting audience and designers.

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