How Engineering can build market driven products

How Engineering can build market driven products

 

  • How Engineering can build market driven products

    How Engineering can build market driven products

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About The Event

About the course

Understand the How and Why of market driven products

Technical Product Management is a 1-day seminar designed for engineering teams to help them understand better the world of product management, as an valuable addition to their technical skills. The goal is to build teams motivated by the shared purpose of building market driven products & successful businesses around them.

The instructor led hands-on course introduces participants to best practices in product management and roles within the function. It gives them a better perspective of key aspects of the PM role such as identifying the right market opportunities, creating a road map and go-to-market plans. These insights allow them to perform their technological roles with greater clarity, or explore product planning and marketing roles at a later stage of their career.

The instructor led hands-on workshop introduces participants to best practices in product management and roles within the function. It gives them a better perspective of key aspects of the PM role such as identifying the right market opportunities, creating a road map and go-to-market plans. These insights allow them to perform their technological roles with greater clarity, or explore product planning and marketing roles at a later stage of their career.

Various real world case studies are used to illustrate the common reasons for differences that arise between engineers and marketers, and how these can be bridged.

Key Benefits

• Understand how market / customers “define and articulate problems” – remain in the problem space
• Understand “Problem Hierarchy” and distinction from Solution and relate to how “market-facing” functions define it (especially in growth/emerging markets)
• Appreciation of “Product Management” function, its roles & Deliverables and how Engineering can enhance their participation and contribution in a cycle
• Appreciation of the two disciplines within Product  Management viz; Planning & Marketing and Engineering’s role vis-à-vis both
• Do’s and Don’ts in interaction with Product Management (for Engineering and vice-versa)
• How to translate “market value” into “product value” and differentiation
• Ability to contribute to global Product Engineering & Development efforts