Go-to-market and launch planning

Go-to-market and launch planning

 

  • Go-to-market and launch planning - January 2015

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    INR 25000
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About The Event

Launch Great Products

This one day workshop covers marketing strategy and planning that helps you build product positioning to articulate the right value messages about your product and plan how to reach your core audience.

The seminar also covers go-to-market strategies and planning for a product launch to ensure product success.

 

What will you learn ?

Some of the key learning areas of this course are:

  •  Positioning techniques for your product
  •  Elements like Total Cost of Ownership (TCO), perceived value, customer expectations, company competencies, etc. & how they affect buying decisions
  •  The process behind product launches and how to apply this