Digital Marketing Workshop

Digital Marketing Workshop

 

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    Digital Marketing Workshop

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About The Event

 For Complete Event Details  - Click here 

 Contact Details : Ranjeet Passi @ 09711199305

Key Take Away

 

This two day program aims to give you an overview of all marketing channels available under digital media [Display, mobile, search and social] and let you understand the bigger picture of digital marketing, quickly.  

 

Trainers :

RP Singh

Neel Juriasingani

 

Session One: Display Advertising

 

- Introduction to online marketing concepts 

- What are different ad formats and how to use it in effective and interesting way?

- How ad inventory is bought and sold on internet?

- Why is targeting important and how to leverage it? 

- Ad Networks. Are all Ad Networks same? What role Ad Networks can play in your marketing efforts? How to evaluate an Ad Network?

- How to allocate your advertising budget? Tips and Best practices. 

- How to track the effectiveness of your campaign? 

- Group Assignment 

 

Session Two: Search Engine Marketing

 

- The Basics of Search Marketing

- How Paid Search Marketing process works and how you can use it effectively?

- How Google AdWords bidding process works?

- What role Search can play in the overall marketing mix?

- Can Search advertising and Social advertising be used together? 

 

Session Three: Social Media Marketing

 

- How to arrive at a social media strategy aligned to business objectives

- How to select platforms that work for your business - an integrated approach

- How to set realistic goals for your brand

- Content Strategy - Why it's critical for the brand

- The Art and Science of Creating and Curating Content

- How to map, measure using free and paid-for tools

 

Session Four: Mobile Marketing

 

- Mobile Marketing is beyond SMS Marketing. Understand the new mobile landscape   

and Mobile marketing ecosystem – Various players and platforms involved in mobile marketing system. 

- WAP banner advertising, How to leverage it for your brand?

- Does your brand need an app? How you can use apps for marketing

- Do I need an app or a Wap site? 

- How to leverage mobile games to your advantage? 

- Which are the different mobile Ad Networks available? How to leverage Mobile ad networks?

- How you can use SMS marketing in more interesting and creative way

- How mobile can provide various targeting possibilities?

- Are QR Codes useful? How QR Codes can be used creatively and effectively?