Chennai Retail Summit (CRS)

Chennai Retail Summit (CRS)

 

  • RAI Member

    RAI Member

    Sale Date Ended

    INR 2500
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  • Non Member

    Non Member

    Sale Date Ended

    INR 4000
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About The Event

Today, we sit on the brink of another major transition – a focus on improved customer experience. It is the experience that a retailer provides its customers that will prove the ultimate differentiator. Customer experience management today starts even before a customer sets foot in the store and continues even after the purchase. It is a continually evolving process.

 

To get it right, organisations have to break away from traditional thinking and move past typical interaction channels to involve new media such as video, chat, mobile content and social media to design a superlative experience. Developing the expertise and resources required for delivering experience on many different levels will take time and considerable investment. Since speed will prove critical, retailers need to be nimble in identifying strategic partners that will help them deliver, fast. Collaboration and aggregation is the new way ahead to ensure a delightful, integrated experience to customers anywhere, anytime – always.