Content Strategy for Marketers

Content Strategy for Marketers


  • Early Bird Registration

    Till 07 June 2015 (Lunch included)

    Sale Date Ended

    INR 19999
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  • Group Registration

    Minimum 3 (Lunch included)

    Sale Date Ended

    INR 19999
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  • Individual Participant

    After 07 June 2015 (Lunch included)

    Sale Date Ended

    INR 24999
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About The Event  presents Content Strategy for Marketers, a 5-day hands-on training on content strategy.

Content Strategy for Marketers

Learn the secrets of creating awesome content for the web and social channels with Studio Blue Dot.

Successful content marketing is based on a solid strategy that is based on consumer insights and that can be measured with pre-determined goals. In content marketing, campaign planning, channel planning,  link building, pay per click (PPC), search engine optimization (SEO), search engine marketing (SEM), blogging, social media marketing, etc. become part of an overarching strategy that cuts across both web and social.

While standalone tactics like SEO, SEM PPC, etc. are common, creating a content marketing strategy is a daunting task. In our training, we will show you the right way to create a measurable content marketing strategy, so that you could deploy the right tactics to win over your audience. Some of the topics that we will cover include:


- User research techniques

- Content, channel and ecosystem evaluation

- Step-by-step approach to content strategy

- Content and editorial planning for web and social

- Content writing and production for web and social

- Content governance and community management

- Measurement


Read the detailed curriculum here to get an understanding of the topics we will cover during the five days of training.


Who should attend this training

This training is for Content Strategists, Writers, Internet Marketers, Online Media Planners, Branding Experts, Product Managers, Designers and anyone interested to learn about Content Marketing Strategy for web and social channels.

This training is also ideal for those who want to enter the field of Content Marketing from other fields.




Your trainer:  Rajlakshmi D Borthakur

A seasoned User Experience Design (UXD) professional, Raji has over 15 years to her credit as an expert in creating digital strategies, in defining content solutions and in usability testing. Her training abilities in UX and in building team capabilities are well-recognized by her clients and in the organizations she has served.


Raji believes that a memorable online brand experience is a function of five key UX components – User Research, Interface and Interaction Design, Content Strategy, Visual Design, and Usability that need to be blended together to create seamless, authentic and immersive experiences. She also believes that today’s digital marketers must draw inspiration from a multitude of fields, including social sciences, analytics and technology instead of just relying on traditional marketing methods to devise innovative ways to reach consumers.


Raji’s masterclass ‘Content Strategy for Marketers’ is a deep-dive into the nuances of content marketing strategy, where she will share some of the lesser known tricks-of-the-trade with the participants. After the training, you will be able to weave empathy, content strategy, UXD and technology to create smart and engaging content solutions that work for you, your clients and your audience.


To know about Raji, you can view her LinkedIn profile here.


Why is this the best Content Strategy training for Internet Marketers?

- Our training is designed based on years of extensive research and practical knowledge of our trainer and our program creators

- Our uniqueness lies in combining UXD techniques like user journey mapping, task evaluations, prototyping, etc. with content strategy techniques like audit, channel evaluation, content calendar, voice and tone, etc. to define holistic and successful online solutions

- We understand the importance of taking a strategic route to marketing a brand online and we show you the right way to blend strategy with marketing tactics to achieve success

- Last, but not the least, Raji is one of the pioneers of content strategy in India and has been credited for institutionalizing it in various organizations. With her, you will be learning from the best in the industry.