BW|Businessworld Marketing White Book - Gauging Generations

BW|Businessworld Marketing White Book - Gauging Generations

 

  • Businessworld MWB 2014 - Gauging Generations

    Ticket to the BW Marketing White Book - Gauging Generations event

    Sale Date Ended

    INR 5000
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  • Businessworld MWB 2014 - Gauging Generations - Bulk Booking

    Bulk Booking ticket - 3 or more

    Sale Date Ended

    INR 3000
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About The Event

In its tenth edition, the BW|Businessworld Marketing Whitebook has evolved as much as the Indian marketscape has. Not only does it pack useful data that will help marketers navigate today's complex marketplace, but it also comes with perceptive columns that throw up sharp insights on new trends and changing consumer behaviour. 

As the Millennials emerge as a big force in the marketplace, marketers are scrambling to understand the buying behaviour of this generation. This edition looks not just at Millennials but at different generations - from the Post Independence cohort to Gen Z, how they behave and buy. 

BW|Businessworld Marketing White Book event on 30th April, at The Westin Gurgaon is a day for interacting with marketing stallwarts likes of Mr. Venkatesh Kini, President, Coca-Cola India, Mr. Krishna Kumar, Vice-chairman and MD Philips and marketing gurus likes of Mr. Prasoon Joshi, Mr. Sam Balsara. There are also few surpirse guests whom you always wanted to hear.

We ensure that your journey between afternoon to the evening at BW|Businessworld Marketing Whitebook - Gauging Generations!! event will be memorable. We look forward to seeing you there.