The LaunchPad - Careers in Digital Marketing

The LaunchPad - Careers in Digital Marketing


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About The Event

YoGrad partners with Digital Marketing School for training and internships for students to kickstart their career in digital marketing.

Why is this a right time to pursue a career in digital marketing?
☞ Companies are reducing their traditional marketing budgets and investing heavily on their digital strategy
☞ It is estimated that digital marketing will create 1.5 lakh jobs in India by 2016 and 
☞ average salary of digital marketing executive is in the range of 3.5 lakh to 4.5lakh for freshers depending on your skill and competency. 
☞ There is a huge talent gap (more than 40%) between the number of resources and jobs available.

Course Details:


  • Introduction to Digital Marketing
  • Facebook/Twitter for digital marketing
  • Tools for digital marketing & measuring analytics
  • Blogging and content development
  • FB for sales and marketing

 DAY 2

  •  Orientation to SEO
  •  Orientation to SEM
  • Using Google Analytics and Search Tools
  • Exercise