Smirnoff Experience 2015

17 APR

Knife Party

Knife Party is a brand new production and performance experiment by two of the founding members of Pendulum, Rob Swire and Gareth McGrillen. Amalgamating a wide breadth of influences into their productions, Knife Party is a heady cocktail of sounds they like to file under the banner of 'seizure music'.

Bloody Beetroots

While The Bloody Beetroots remain an eclectic, rock-influenced live electronic band, its mastermind Sir Bob Cornelius Rifo's newest musical iteration - SBCR is his DJ-performance moniker. With the two, he aims to give values and colors to contemporary music.

Dualist Inquiry

The brainchild and solo project of Sahej Bakshi, he has grown to be considered one of the leading producers and live performers of electronic music in India, releasing original music and touring extensively.

Sound Avatar

Voted Best Drum & Bass/Dubstep Dj/Producer by MYFAV Awards for the year 2012-13, Piyush Bhatnagar aka Sound Avtar is an explosive force from the country’s burgeoning Dance music scene.


Sandunes is the full time electronic music project of Sanaya Ardeshir-- Mumbai based producer, composer and synth player. Her music blends various organic and electronic elements into a hybrid zone that lies somewhere between 2 step, post dubstep, and future garage.

Kris Correya

Initially known for creating cutting-edge, sustainable properties where DJs and live acts flourished as much as his clients’ businesses, over time his solo identity has moved firmly back to the roots of electronic music, influenced by Chicago, Detroit and disco.




    Lala Lajpatrai Marg, Worli
    Mumbai - 400 018
    Maharashtra, INDIA

Terms & Conditions

  • Ticket holders will be required to exchange their ticket counterfoils for a wrist band.
  • Show timings: 05:00 pm to 12:00 pm on Friday 17th April 2015
  • Gates open at 3:00pm.
  • A ticket is valid for one person only. Entry will not be permitted in the absence of a valid photo ID. No re-entry allowed.
  • Ticket holders will only be allowed entry to the Smirnoff Experience if they are 21 years of age or above
  • Legal drinking age is 25 years for Spirits & 21years for Beer
  • Beware of fake / color photocopied ticket. A ticket shall not be valid if the barcode or hologram has been tampered with.
  • This is a wrist-band access festival. Wrist-bands will be issued at the festival and will enable access to designated areas. Please keep your wrist-band on at all times for the tickets that you have purchased. In case wrist-bands are taken off, a replacement wrist-band will not be issued.
  • Organizers reserve the rights of admission, even to valid ticket holders.
  • No refund on a purchased ticket and F&B coupons is possible, even in case of any rescheduling.
  • Tickets are not valid if the affixed security hologram is tampered or damaged in any way.
  • Artist line up and billed attraction may be subject to change.
  • Organizers reserve the right to perform security check on invitees/ member of audience at the entry point for security reasons.
  • Organizers or any of its agent, officers, and employees shall not be responsible for any injury, damage, theft, losses or cost suffered at or as a result of the event of any part of it.
  • Parking near or at the festival premises is at the risk of the vehicle owner. Organizer will not hold any responsibility for any damage or theft of any vehicles within the part of it.
  • Smoking is strictly prohibited.
  • Consumption and sale of illegal substances is strictly prohibited.
  • Please enjoy the Smirnoff Experience responsibly. Do not drink and drive.
  • Cameras, any form of recording instruments, arms and ammunition, eatables, bottles, cans, glasses, tins, beverages or alcohol are not allowed from outside within the Smirnoff Experience. Food and beverages will be available inside the festival.
  • Organizers are not responsible for any negative effects of food items or drinks consumed in the venue by festival guests.
  • Person suspected of carrying items that may be used in an offensive or dangerous manner or carrying out illegal activities within the site may be searched.
  • First aid/ medical facilities will be provided, however, the organizers do not take any responsibility for any physical injury to any person attending the event.
  • Any disputes to be settled under Mumbai jurisdiction courts only.
  • The holder of the ticket hereby grants organizers the right to use, in perpetuity all or any part of the recording of any tape made of holder's appearance on any channel for broadcast in any and all media globally and for advertising, publicity and promotion relating hereto.
  • Organizers do not take responsibility for the loss or theft of any personal belongings.
  • The event is subject to force majeure conditions.


SMIRNOFF EXPERIENCE is back with the Real Fun at Real Party Experience in Mumbai

The Knife Party and Bloody Beetroots the heavyweights of Electronic Dance Music to headline at the second edition of this music festival

Get ready for India’s most unfake Electronic Dance Music (EDM) festival this April as Smirnoff Experience is back with a bang! After giving the country its most cutting edge music festival last year in Bangalore, Smirnoff Experience is set to set to ignite effortless fun in its second edition in Mumbai on April 17th, 2015. Headlining the festival this year, are heavyweights of Electronic Dance Music- Australian duo Knife Party and Italian producer and musician, The Bloody Beetroots.

Putting an end to all pretense, Smirnoff Experience will let party-goers drop the act and ‘unfakeit’ at the festival that boasts of a stellar line-up of international and leading Indian EDM artists. Australian duo Knife Party and Italian artist The Bloody Beetroots will be supported by the likes of Sound Avtar, Dualist Inquiry, Sandune and Kris Correya that never fail to impress with their high energy performances.

Known for moving crowds at international festivals like Ultra Music Festival, Bestival and Lollapalooza, Knife Party has been on top of the charts around the world. Set to make waves for the first time on Indian soil, The Bloody Beetroots alias Sir Bob Cornelius Rifo is known for his unconventional sounds and his masked appearances. Talking about the festival, Bhavesh Somaya, Marketing Director, Diageo India, said “After Bengaluru, we are thrilled to bring Smirnoff Experience to Mumbai for its second edition. The Festival has always been ahead of the curve when it comes to electronic music and we are happy to continue this trend with our line-up this year. With huge international names and popular Indian DJs, consumers will have a lot to look forward to.”

This year, Smirnoff Experience celebrates real and uncomplicated fun. Prepare for the experience of a lifetime. *Diageo encourages you to drink responsibly*

About Smirnoff
The SMIRNOFF brand that boasts of the world's number-one selling premium spirit, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to
The SMIRNOFF word and associated logos are trademarks. © The Smirnoff Co, 2014.
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About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo’s global responsible drinking resource,, for information, initiatives, and ways to share best practice.

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