One Day Workshop on Strategic Planning of a Brand

One Day Workshop on Strategic Planning of a Brand


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    includes veg lunch, morning and evening tea with biscuits.

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About The Event


How do you find a durable position for your brand in the consumer's mind?
Where do you start?
How do you develop a roadmap?
How do you proceed?
How do you check whether you are going in the right direction?
What are the implications for digital?
How do you do course correction if required?

Who should attend:

Business/ brand owners (small and medium enterprises)
Marketing executives
Brand managers


Date: 25-Sept-2016

Duration: 9:00 am to 18:00 pm

Fees: Rs. 7000/- per attendee (includes veg lunch, tea and snacks)


About the trainer:

Sumo Banerjee is a senior professional of advertising with 21 years of experience. His specialisation is in planning of advertising campaigns - traditional, digital, and direct-to-consumer. He worked for big multinational ad agencies in India and abroad. He possesses a rich international experience and is capable of imparting best practices in planning of comprehensive campaigns. He is a branding consultant for many B2C and B2B companies in Mumbai.

What is the expected outcome:

After this training you shall be able to plan your branding exercise in a far sharper way for all kinds of media. Moreover, you shall be able to extract the best work out of your ad agencies.

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