SME MaXX Workshop:For Indian SMEs To Sell Directly In US Markets through our Make In India Sell In America (MISA) program.This workshop conducted by s

SME MaXX Workshop: Make In India Sell In America (MISA)


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    Limited participant size to ensure individual attention. Please register early to reserve your space...

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About The Event

SME MaXX Workshop: For Indian SME's To Sell Directly In US Markets through our Make In India Sell In America (MISA) program.

Last year, over 5,000 Indian sellers earned in dollars by offering close to 1 lakh products on, for the biggest shopping season in the US. Take advantage of the amazing opportunity this year, Sell directly to customers in the USA and get a second festive season as bonus!

Why attend this workshop?

This workshop will give you a comprehensive overview of how to succeed with the Global Selling Process with a special focus on the marketing aspects.  The USA culture, usage of English and customer buying behaviour is very different from that of the Indian customer. Participants will learn these strategies and receive support to overcome these differences and be successful in selling to the USA customers.

The workshop will be conducted by experts with hands on experience in selling to the US customers. Format includes real life examples and practical strategies to make it interesting and easily implementable.

Key topics covered include:

a)     Brief overview of the steps involved to be a part of Amazon Global Seller Program.

b)     Introduction to the USA holiday season and demand for various products.

c)     Successful strategies used by USA companies to sell during holiday season.

d)     How to select, package, describe and display your products for the USA market?

e)     Parallel marketing strategies to get more customers and rank higher on

f)      How to kick start your sales? And many more essential topics.

Who should attend?

Owners, CEOs and Marketing heads of Indian Businesses with products in the following sectors:

  • Electronic accessories,
  • Brass idols
  • Nautical instruments
  • Textiles manufacturers including bed sheets, tapestries,   cushion covers, sports accessories.
  • Apparel
  • Handicrafts
  • leather jackets
  • Herbal health-wellness products
  • Luxury Items
  • Home Decor
  • Books and Video games
  • Gems and Jewellery

When and Where:

Online Workshop: 6th October 2016. Timing: 11:30 am to 01:30 pm
Log in details: Webinar through Go To Meeting, live support through WhatsApp (Can be accessed on laptop or Smartphone). All technical help to participate will be provided)

Fees:  1500 rupees per participant + Taxes. Limited participant size to ensure individual attention. Please register early to reserve your space

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Frequently Asked Questions:

When is the Best Time?

Black Friday, Cyber Monday and the days leading up to Christmas are the biggest shopping season in USA. Electronics, accessories, cookware, clothing, luxury items, toys, home décor, books, video games, DVDs and other media products witness a very high demand from consumers during these events.

How can you do it?

Initiatives like the Amazon Global Seller Program now make it possible for Indian SMEs to access to hundreds of millions of buyers across the USA with ease.  Selling on Amazon provides businesses of all sizes a compelling international sales channel, with no product listing fees, no upfront costs of creating a website or setting up a physical store and secure payments infrastructure.

What was sold last year?

Special products from Indian sellers made available on last year include a variety of electronic accessories, brass idols, nautical instruments, bed sheets, tapestries, cushion covers, sports accessories and a wide range of apparel such as leggings, women’s tops, tunics, etc. etc. Shoppers in the US were also be able to shop from a variety of Indian handicrafts, leather jackets, cricket bats and herbal health-wellness products.

Is it difficult?

With Fulfilment by Amazon, manufacturers and sellers can store their products in Amazon’s warehouse; and Amazon packs and delivers the orders to customers, provides customer service and handles returns. Amazon has created one of the most advanced fulfilment networks in the world and FBA makes it possible for businesses to take advantage of Amazon’s investment in technology and innovation to serve their customers better.


Disclaimer: This program is an independent initiative from SME MaXX in the interest of making Indian SMEs successful. It is not associated with Amazon in any manner. All names used are for information and representative purposes only.

Sources: Amazon Press Release

Terms & Conditions

RIghts of admission reserved. Limited seats on a first come first served basis to SMEs only