•The Indian retail industry has been challenged with limited availability of knowledge and skill in the practice of the art and science of professional store presentation.
•Store Management, being customer facing, have had the challenge of attrition, limited training and information availability in the domain of store presentation.
•Most stores do not have instore visual merchandisers and hence sales staff play this role with limited or no formal training.
•Consumers are increasingly seeking shopping experiences that offer informed decision making through display, demo and communication.
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MASTERCLASS OBJECTIVES
•Introduction to the business benefits of productive store presentation
•Introduction to the art and science of store presentation
•Walk through case studies of successful store presentation in international and Indian markets
•Principles of the effective use of Fixtures, Lighting, Display elements and Signage
•Simple and effective techniques across categories to optimize sales through productive store presentation
•Setting store presentation KPI and measuring effectiveness
