IPL Webinar: 5 Essential Practices of Thought Leadership

IPL Webinar: 5 Essential Practices of Thought Leadership


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About The Event

Marketing isn’t what it used to be. Unlike even a decade ago when prospects called or met with vendors to understand their technology products, today, 70 percent of the purchase decision cycle is done online and through professional networks. Good vendors know this and meet their prospects where they are with great thought leadership. What does this mean to you? Whether you’re in marketing, product, or engineering, YOU are part of the thought leadership team.

Join Jamie Barnett, CMO of cloud security vendor, Netskope, to learn how you can teach prospects about your product with a thought leadership campaign that makes them like and trust you, and helps you earn their business.

Date: Thursday, December 8, 2016

Time: 8 pm - 9 pm IST [6:30 am - 7:30 am PST]

To register click @ http://bit.ly/2fHeIer


About the Speaker


Based in the San Francisco Bay Area in California, USA, Jamie Barnett serves at CMO for Netskope. Prior to Netskope, she served as VP Marketing for Zenprise, an enterprise mobility software company acquired by Citrix. Prior to Zenprise, she served as Senior Director, Product Marketing for McAfee’s mobile security business unit, and prior to that, Vice President, Product Management and Marketing for distributed processing software company Blue Vector. She has held a number of management positions at EMC, including co-founding the data management company’s security division and leading the charge for its acquisition of RSA Security.


Jamie has a Bachelor of Science from U.C. Berkeley, an MBA from Stanford University, and is a Certified Information Systems Security Professional (CISSP).


Who Should Attend


Product Marketers, Marketing Managers, Product Managers, senior management who are part of thought leadership teams, and anyone interested in learning about how thought leadership can help you land business.


Key Takeaways


‚óŹ     Learn about the importance of thought leadership,  content marketing and customer empathy in modern day marketing