How to be an Effective Communicator and Public Speaker to master the Earning Skills?

How to be an Effective Communicator and Public Speaker to master the Earning Skills?


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About The Event

I can have great ideas, Skills and knowledge; they are of no good to me my career or my organisation; if I can’t communicate them clearly, confidently, persuasively to convert my knowledge into earnings.

I am not here to teach English grammar. We are into business. What does that mean? We are busy; we want to get more jobs done in less time. But sometimes, the way we communicate, we dig our own grave by prolonging the communication with negative output. Grammatically you may be perfect, but that does not mean anything to us unless you are getting the desired result.

Though the fault is in every one of us, but no one likes to be blamed, accused and commanded by others. If I can communicate without blaming, accusing and commanding others, I can achieve better results in both personal life and professional life.

It’s not what I communicate but how I communicate plays the major role in every relationship. According to Professor Albert Mehrabian the effectiveness of face to face communications:

7% of meaning is in the words that are spoken.

38% of meaning is in tone/voice (the way that the words are said).  

55% of meaning is in facial expression.


Professor Albert Mehrabian has pioneered the understanding of communications since the 1960’s. He received his Ph.D. from Clark University and in l964 commenced an extended career of teaching and research at the University of California, Los Angeles. Aside from his many and various other fascinating works, Mehrabian established above classic statistic for the effectiveness of spoken communications which is worldwide accepted as reference to face to face communication.

The model is particularly useful in illustrating the importance of considering factors other than words alone when trying to convey (as the speaker) or interpret (as the listener) meaning, but care needs to be taken when considering the context of the communication.

Style, expression, tone, facial expression and body language in Mehrabian’s experiments did indeed account for 93% of the meaning inferred by the people in the study. But this is not a general rule that you can transfer to any given communications situation. This percentage is applicable when the both the communicators are present face to face without any obstruction and the percentage is the average result. It may change from situation to situation and kind of relationship both of them have established. On the other hand speaker may not be very effective while delivering his speech, but if the listener has got faith in the words of the speaker from the past experience the result will be different.

To be a better communicator, I have to be a better listener. Listening skills is one of the very difficult skills though it seems to be simple. Most of the time I am not listening but hearing and there is a compulsive thinking going inside my mind, like playing my own tape recorder. Most of the time I am preparing to reply or answer with little listening and understanding the other person’s ideas and perspectives. I have created such a strong wall of my views, opinions and perceptions that I am always preparing to defend my views and opinions to be best.

If I listen, then only I can understand the other person’s view. I must remember ‘listening builds trust’.

In telephone conversation you can’t see the speaker, the body language and facial expression is absent. The effectiveness of the communication depends more on the tone and voice. According to research the impact of voice is 82% where as the wording accounts for 18% only in telephone conversation.

Public Speaking is a Face to Face communication, therefore confidence in facial expression, body language and tone of voice play very importance role to be an effective public speaker.

Confidence in facial expression, body language and tone of voice can be developed through continuous and committed practice and practice.

If you are committed to convert your knowledge and skills to double your income, please let me know.

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