52nd Facebook Marketing Workshop in Mumbai

Session 1: Basics of Social Media

• Understanding your knowledge of Social Media
• Understanding Social Media Marketing using Piggy Banking Theory
• Understanding Different Social Media Channels and How can it Benefit you on the Whole 
  • Pinterest | Google+ | Slideshare | YouTube | Blog | LinkedIn | Twitter | Facebook  | Foursquare | Instagram
• Understanding difference between ‘Social Media Publishing and Social Networking Tool'
• Tools that suits best for B2B and B2C.
• 3 Important Steps Involved in Strategic Social Media Marketing
• 5 Reasons Why Social Media Is Growing in India
• Understanding of Social Media Business Ecosystem – How can you fit Social Media from different business perspective – Lead Generation, Branding, Recruitment, Public Relations, Innovation in Marketing and more.
• Global and National facts of Social Media

Session 2: Introduction to Facebook Marketing - Redefining Your Marketing Skills

• Where is Facebook heading towards?
• Paradigm Shift: from Google to Facebook to Google+
• How Facebook is replacing websites.
• Difference between Facebook Business Page and Profile
• Setting Facebook objectives for Business.

Session 3: Establishing Your Facebook Presence

• Practical Hands on "How to create Successful Business Page on Facebook"
• How to customize Tabs on Facebook Page
• On-Gate & Off-Gate welcome practices.
• How to integrate your Blog, Twitter, Pinterest, YouTube channel with Facebook Business Page.
• How to add a lead generation form on your Facebook Business page to attract information from prospects.
• Do’s and Don’ts of Facebook Business Page creation practices.
• Explore ways to promote your Facebook Fan Page – (Advertisements, Suggest Friends, Promote the links, Upload Contacts, Press Release, Integrating it with Traditional Marketing, Experiential Marketing)

Session 4: Facebook Advertising – How to Generate Leads Using Facebook Advertisements

• How is Facebook Advertisement different from other Form of Advertising
• Setting Objectives for Facebook Advertisement – Driving Traffic / Increase Page Likes
• Practical Hands on "How to create Ads for your brand"
• How to define your Target Audience on Facebook
• How to create a Facebook advertisement
• Importance of right choice of image for advertisements.
• Importance of value based and call to action – 90 characteristics content
• Different between CPC and CPM Model
• Exploring Facebook Advertisements Dashboard.
• Using Facebook Power Tool for Advertisements to advertise on the Feed wall & mobile Facebook users.
• Different between Sponsored Stories and Targeted Ads.
• Facebook Ads for Retargeting: How to reach out to Facebook Audience using Email Addresses (to the existing database your company already owes or to the lead generated via Facebook Ads)
• Do’s and Don’ts of Facebook Advertising.

Session 5: Importance of Content and Varieties of Content

• 25 to 50 different ways to engage audience on Facebook Marketing with Case Studies
• Importance of Crowdsourcing on Facebook.
• Practical hands on creating engagement
• Best and Worst practices of Facebook engagement.
• Learn how to engage your community in order to make your brand go viral
• Thinking of Facebook Extravaganzas – contests, applications based marketing.
• Case Studies of awesome practices.

Session 6: Feedback Management

• How to deal with Negative complaints on Facebook
• Importance of being quick on response
• Case Studies on Poorly Managed Online Reputation

Session 7: Further Discussion on Facebook Products 

• Facebook Offers
• Facebook Page Post Promotion  
• How to make use of influencers’s profile to reach out to target audience 
• Facebook Open Graph
• Integrating Facebook with website / blog

Session 8: Facebook Insights

• Understanding what your community enjoys on Facebook page
• Understanding the demographic of the community members

Session 9: Evaluation of Activities Done & Certification