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Digital Marketing Demystified
Digital Marketing contributes 22% (and growing) of total marketing spend worldwide. It is critical to understand the medium and how to leverage the same for YOUR business and brand.
Like any successful initiative, it needs a proper strategy and creative execution. It is important for top management and marketing decision makers to understand the various components of this new medium, their strengths and weaknesses, such that they can create a proper MIX to get the desired result.
This one day workshop is designed to walk you through the strategy building exercise, so that you are in control of your digital marketing campaign – whether it is in-house or delegated to an agency.
Digital Consultant, Founder and CEO
What to Expect:
Answers to many of your questions, like:
How do I put together a Digital Marketing Strategy?
Which Digital Marketing Channels should I invest in? Which ones can be ignored?
What can a given Digital Marketing Channel help me achieve?
What to expect from my Digital Marketing spend? How much to invest?
How do I future proof my Digital Marketing Strategy?
How can I leverage emerging Digital Marketing Trends?
How to measure success or failure of my Digital Marketing Strategy?
This programme on digital marketing will equip you with tools and techniques, case studies and inspirations to do a SWOT of your organisation’s digital marketing strategy to come up with an improved strategy.
Who Should Attend:
The target audience for this programme are professionals and leaders from the Marketing domain and / or Strategy. Professionals who are executing digital marketing efforts and are responsible for identifying new means and ways. Typically this could also include people who are seeking more insights and information on what kind of Digital Marketing strategies should be adopted to grow their businesses.
For further information contact: