Sale Date Ended
2017 was a super successful year for the Digital Marketing Demystified Workshop series. We went to London (twice), Singapore, Jakarta, Jaipur, Mumbai, New Delhi and Kolkata.
This year we are starting from our homeground KOLKATA.
There is much clutter in Digital Marketing but to stay PURPOSEFUL you need step by step guide. We are not a digital focus company, we are a business focus company, the Digital Marketing Frameworks are business focused.
There was a time when digital was all about getting up there and running it. The knowledge of digital was sufficient to make digital success. The story is not the same anymore.
Getting on digital is easy, you can learn it easily, the ad dashboards are self-explanatory. Also most of the ad panel, be it Google or Facebook, it has auto mode, from ad creation to optimization, it can self-correct itself. So knowing digital is no more THE ADVANTAGE, now the advantage is around knowing the STRUCTURES, the flow to stay purposeful.
1. There are 4 markets - Search, Context, Profile & Marketplace ...for FMCG (Profile is 65%, marketplace is 20%, search for exports 10% and contextual rest), for real estate Search will be 20%, Profile 40%, marketplace 30%, context 10%), for apparels for sales (80% will be marketplace) ... How do you identify the right market for you?
2. There are 5 types of consumptions, video, text, image, mobile and local. Which one will you will invest on? For a heavy competition industry we got millions of views on videos through video route, it did not go viral, it was searchable
3. There are 5 types of TG. Do you know KFC got one website for each TG? how many websites do you have? Do we really need to invest on all types of sites?
4. There are 7 types of investment - Assets, Asset Maintenance, Enhancers, Hygiene, Paid, Organic and Branding ... Where is your social media falling? For most of the brands social media is under hygiene but they invest as if it is a core channel for branding, they we complain, social media doesn't work.
Do you know in India, Facebook ads are 1/10 the cost of Google ads, thats not true for US/UK, its at same level, did you know that FB ads are considered the most preferred B2B marketing channel, yeah you heard us right, B2B, see how to use FB combination ads for your B2B.
There is much to learn but learning is like adding muscles to your body, just imagine a body without structure but all muscles, often digital feels similar. Add structures to your knowledge bank. Create your own mind structures to convert knowledge to digital wisdom.
We are doing it to help in the ecosystem. For a similar training, we charge few lakhs to corporates. We believe ecosystem should not struggle for know how, you and me will survive based on our innovation on top of the know how. Thus we don't hesitate in sharing indepth knowhow. That's the reason why some of our past participants say that this is the best training they ever attended, no one says far far far the best (3 times far) :)
We take care of three things in the workshop:
Mindset, Skill Set / Know how (give you a lot to learn) and Tool Set (some power astras)
How to fit Digital Marketing into my business? How can I learn digital marketing as a skill?
How to start building our business to adapt to new age marketing? How to adapt to new Digital Mindset, start using it, learning comes later.
Who should attend?
Anyone into digital, be at an execution level or be at a business level. This gives you the language of digital marketing, the frameworks, you should follow the same structures at all levels of your company. These are powerful Digital Structures.
What will you learn?
Abhishek Rungta, Founder and CEO of Indus Net Technologies is an Entrepreneur, Digital Strategy Consultant, Software Architect, Marketing Geek, Angel Investor and a Visionary.
After doing his Bachelors from Kolkata he went on to do his MS in Multimedia Technology from the University of Bath, UK in 1999-2000.
Abhishek plays an active role in the Organisation providing a strategic road map and also executing the same along with the management team. He has over two decades of experience in Digital Marketing and has conducted a number of successful workshops on Digital Marketing PAN India and abroad.
Aji Issac Mathew is an Entrepreneur and Digital Strategist. In last 15 years, Aji has helped over 500 small and large enterprises leverage the power of digital.
He is a person who loves to experiment with new ideas and technology and generates hybrid ideas as a self-enterprising individual.
He trained and guided the entire digital marketing team of HP in the year 2014. He is also a guest lecturer of Digital Marketing at IIFT, India and UPH, Indonesia. Aji has been experimenting with digital marketing structures from the last couple of years and in this workshop, he is going to reveal it all.
Santanu Mukherjee has a proven track record of delivering results with successful campaigns under stringent deadlines. His ability to think outside the box and his cheerful nature make him get along well with everyone he meets.
He built his team, mentored them and played a key role in setting up the Digital Marketing Department for Indus Net Technologies and leading it to success.
He is also experienced in speaking and conducting workshops on Digital Marketing.
Santanu has been awarded for being among 100 MOST INFLUENTIAL MARKETING TECHNOLOGY LEADERS-at MAR TECH CONFERENCE & AWARDS, Mumbai in 2015 and 2016.
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