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The Digital Marketing Strategies conference hosted by Srini Raju Centre for IT & the Networked Economy (SRITNE), ISB and RightFolio will provide a platform to discuss latest online marketing strategies using tools provided by Google and Facebook etc. that everyone knows about but perhaps does not use to their full potential. This learning will be shored up by innovative use cases from industry and research insights from academic research. Finally, there is a focus on how to blend online maketing strategies with offline marketing and how to have a long term plan to gain the maximum benefit out of the online effort.
The target audience is anyone interested in understanding the nuances of digital marketing. We expect that the conference will be useful for CMOs or heads of digital marketing and ecommerce operations from user companies, managers looking after particular industry verticals from marketing agencies and managers responsible for major advertising tools like Adwords and Youtube etc. from Google and Facebook.