Digital Advertising 2 Days Crash Course

Digital Advertising 2 Days Crash Course

 

  • Digitial Advertising Crash Course

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    INR 10000
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About The Event

                                                         What you will Learn ?

 

What is digital advertising?

Banner ads, video ads, social media, audio, rich media, takeovers, the IAB, etc.

The Digital Ecosystem

What are the different types of digital advertising vendors? (Publishers, exchange, network, DSP, etc.)

Ad words Strategies

AdWords strategies and key word match types

Buying the Ads

What are the different types of buying models and the advantages of each? (CPM, CPC, GRPs, etc)

 

Campaign Design

Campaigns Design on Search, Display, Video and product Listing

Understanding ad

Understanding ad copy best practices and ad extensions

Ad Serving

How is the ad actually served to a user? (Ad servers, their purpose and how they function)

Ad Targeting and Re-targeting

How does targeting work and how is the data collected? Why does one person get an ad and not another? (Cookie data, PII, registration data, IP address, DMPs)

 

Reporting/ Conversion Tracking

What do advertisers look for and what do they measure? (Setting KPIs and pulling/formatting reports)

Creating Landing Pages

Creating Landing Pages That Convert And importance of URL

Social Advertising

Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Ads

 

Who can join 

 

Sales Managers, Marketing executive, MBA , Entrepreneurs,  Business owners. Sales Managers, Students, IT Background, Graduates

 

Why should you attend this course

  • Expert trainer Google Certified.
  • Hands-On Learning experience based on case studies.
  • Life time Support From IOM.
  • Networking opportunity.
  • Workshop based on best practices to achieve online goals.
  • Google Adwords Certification

 

contact for Information  Email: engage@instituteofmarketing.in     Tel: 9066031009

 

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