Corporate Training in Digital Marketing from Top MNC Employees in weekends.

Corporate Training in Digital Marketing from Top MNC Employees in weekends.

 

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    INR 15000
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  • Initial Booking Fee

    Conform Your Booking by Paying only 3000 rs/- and pay the reaming fee after Joining.

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    INR 3000
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  • Regular-Corporate training in Digital marketing

    Contact us for more Details- 9705598987

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    INR 18000
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About The Event

SEO+ SEM( Ad words & Analytics(Basics & Advanced))+SMO (FB Advertising) +word press 

Placement assurance in top companies.

Why to choose us:

This is the only place where you can get Advanced training in Adwords and Aanalytics with live case studies.

Call: 9705598987, 9052395525 ( Vardhan, Hussian) for more details.

Course Details:

Module 1: Introduction to Digital Marketing

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Module 2: Search Engine Marketing

Whether a business is new to digital media spends or has digital media as an established part of its media mix, Search Engine Marketing (SEM) forms a large part of the total digital media spend. Search Engine Marketing is the core area of customer acquisition for most brands that use digital platforms to reach out to potential customers. The demand for skilled SEM professionals far surpasses the availability of the same.

 This module will equip you to strategize, initiate and run a search engine campaign from start to finish. It is centered on the industry standard Google Adwords program.

This is a practical, hands-on program that will equip you to run an SEM campaign from start to finish. The module also prepares you for the Google Advertising Professional (GAP) examination

WHAT YOU WILL LEARN:

  • Search Engine Marketing Fundamentals
  • Keyword Research & Campaign Structure
  • Campaign Management on the web console & Google Adwords Editor
  • Campaign Optimization
  • Live Campaign Management – Analysis & Reporting
  • Micro Level Campaign Optimization
  • Consultation and Practice on Live Campaign
  • Advanced Google Tools / Excel Techniques / Short Cuts
  • SEM Estimation / Planning / Strategy / Case Studies
  • Integration of Google Adwords and Google Analytics examination.
  • How Google auction works?
  • Remarketing and best practices

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Module 3: Digital Data & Analytics

Data & Analytics enable a brand manager to measure, manage and analyze the digital marketing initiatives to maximize campaign effectiveness and return on investment. This
 16- hour training will help the marketers understand critical data points and the correct way to analyze tracked digital marketing data points. The sessions will enrich the decision-making processes for many.

WHAT YOU WILL LEARN?

  • Introduction to Digital Data Analytics
  • Web and App Analytics
  • Data to Decisions
  • Project & Case Studies
  • E-Commerce Analysis
  • Real Time Reporting
  • Intelligence Reporting
  • Reflect on how best to extend brands and cultivate relationships in these channels in a way that supports a holistic digital marketing strategy.
  • Discover how social media monitoring and data analysis can be used to improve marketing and product development activities.

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Module 4: Search Engine Optimization

A 24-hour module, it will teach you to apply the latest SEO techniques and advanced data design principles to maximize your website search rankings. This module will show you how to build high-performance websites and use advanced SEO solutions that will boost your natural search rankings and increase site visits.

 

LEARNING OUTCOMES:

  • Introduction to SEO
  • Search Engine Basic & Market Data
  • SEO Objectives
  • Review Sample Website
  • Discussion on the observations
  • Based on the Topics Domain will be booked
  • Website Audit Basics
  • Important Factors to be considered for Audit
  • Setup Domain & Hosting
  • Install WordPress
  • Set up website with minimum features
  • Important Plugins
  • Importance of Google Analytics
  • Importance of Google Webmasters
  • Setup of Google Analytics & Webmasters
  • Setting up analytics on other Search Engine – Bing
  • Content Preparation – Imp Aspects
  • Keyword Research
  • Google Trend Analysis
  • Competition Analysis – for Own Website
  • Off-Page – Basic
  • Google Places
  • Directory submission
  • Tech Aspects
  • Optimization

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Module 5: Ecommerce Marketing

Electronic commerce, commonly known as e-commerce, is the buying & selling of product or service over electronic systems such as the Internet and other computer networks. This program equips the participants to understand the nuances of E-Commerce & Internet based businesses and help them make appropriate business & marketing strategies using all forms of digital media.

 

WHAT YOU WILL LEARN?

  • Understanding Electronic Commerce & It’s Importance
  • How to do SEO of E-Commerce Website
  • Using affiliate Marketing to promote E-Commerce
  • Technology Infrastructure for E-Commerce
  • E-commerce Security Issues & Controls
  • Implementing E-Commerce
  • E-Commerce Marketing
  • E-Commerce business models and Strategy

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Module 6: Mobile Marketing

Mobile technology has already fundamentally transformed personal communications, but with mobile becoming ever more ubiquitous, driving increased social media activity and allowing digital communications channels to be accessible on the move, it is having a huge impact on how organizations, businesses and brands talk to customers. This module in an introduction to this emerging channel, covering best practice, technical issues and insight into customer behavior, all backed up by practical examples and the latest research

 

It will provide you with a solid understanding of the mobile marketing landscape focusing on practical skills and cutting-edge case studies; you will leave with a thorough knowledge of the technologies and terminology of mobile. You’ll discuss best practice guidelines, as well as being able to articulate the benefits and opportunities of a mobile strategy, and how this fits into a multichannel approach

WHAT YOU WILL LEARN?

  • Mobile Advertising Ecosystem & Market in India
  • Understanding the Mobile User
  • Strategic Framework for Use of Mobile Advertising
  • Advertising Options – Creative & Media
  • Measurement, Monitoring & Impact Evaluation
  • Mobile Commerce
  • Cross Channel Marketing
  • Strategy and Planning

The module is broken down into manageable sections including tools of the trade, How digital changed the paradigm, Digital Media Products, Targeting, Measuring Digital Media, the mechanics of Digital Media, Digital Media Math, selling Digital Media, Ad Operations, supporting Digital Sales, from quote to cash, recent Media trends and products.

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Module 7: Youtube Marketing

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Module 8: Digital Marketing Strategy

This segment of the program will equip you with a scientific approach that is needed to assess digital marketing strategy in the overall scheme of things. Through a combination of case studies, best practice examples, and exercises, you will learn strategies for finding, engaging, and encouraging brand advocates. This eight-hour session will prepare you with a concrete application process for a real business.

WHAT YOU WILL LEARN?

  • Understand how the elements of a digital marketing strategy can bring customers to the business
  • Inclusion of the power of search engine optimization, paid search, social media, and online advertising.
  • Reflect on how best to extend brands and cultivate relationships in these channels in a way that supports a holistic digital marketing strategy.
  • Discover how social media monitoring and data analysis can be used to improve marketing and product development activities.

 

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