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Content Marketing Summit, as the name suggests, is a premier event where some of the greatest minds, savvy brands, renowned publishers, innovative technology enablers and leading practitioners from across the world come together to explore the exciting world of content marketing.
While the discipline itself isn’t anything new, the rapid expansion of digital media and the growing clout of social media have altered Content Marketing in unexpected ways. This metamorphosis presents exciting new opportunities for brands, publishers, agency partners and independent creators alike.
2016 PROGRAM
|
Time Slots |
Agenda |
Speakers |
|
09:30 AM |
Opening Remarks |
RP Singh |
|
09:45 AM |
1st Keynote |
To be confirmed |
|
10:20 AM |
Everything you need to know about Content Marketing |
To be confirmed |
|
10:45 AM |
Content Marketing Lessons from the world of Bollywood |
Ashish Patil |
|
11:10 AM |
Delivering ROI through Content Marketing |
To be confirmed |
|
11:30 AM |
Break |
|
|
11:45 AM |
Content Marketing at Scale |
To be confirmed |
|
12:10 PM |
Panel - Are agency partners ready for Content Marketing needs of their client: An agency perspective |
Mallikarjun Das, Tushar Vyas, RP Singh, Roopak Saluja |
|
01:00 PM |
Lunch Break |
|
|
01:40 PM |
Panel - What does it take for brands to think, behave & act like a publisher: A publisher perspective |
Hormazd Sorabjee, Pradyuman M, Samir Bangara |
|
02:20 PM |
2nd Keynote |
To be confirmed |
|
02:50 PM |
Content Marketing for Ecommerce & Apps |
To be confirmed |
|
03:15 PM |
Break |
|
|
03:30 PM |
Panel - Fears & Challenges of Content Marketing faced by brands: A brand perspective |
Manish Kalra, Naveen Malhotra, Bianca Ghose |
|
04:15 PM |
Content Marketing for B2B brands - What is different? |
To be confirmed |
|
04:35 PM |
Using technology for Content Marketing |
To be confirmed |
|
05:00 PM |
Content Marketing Lessons from the world of Cricket |
To be confirmed |
|
05:15 PM |
Closing Keynote |
Rohtash Mal |
|
05:45 PM |
Closing Remarks |
RP Singh |
