Book Online Tickets for Brand Strategy Workshop Mumbai, Mumbai. ABOUT THE BRAND STRATEGY WORKSHOP
This workshop is crafted primarily for the digital world. Brand communication is a complex matter. It becomes more complex in the digital medium. When we develop consumer communication for the traditional advertising

Brand Strategy Workshop Mumbai

 

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About The Event

ABOUT THE BRAND STRATEGY WORKSHOP

This workshop is crafted primarily for the digital world. Brand communication is a complex matter. It becomes more complex in the digital medium. When we develop consumer communication for the traditional advertising (TV, print or outdoor), we take long time to plan and then design various materials with great care. But, the modus operandi changes drastically when a digital campaign is undertaken. We need to develop a large number of communication pieces and often within very short time.

That is why there is a big risk of brand strategy getting diluted in the plethora of ads and contents. The brand is developed through all of them and hence runs the risk of not being succinctly understood. Therefore, a brand’s communication strategy must be crafted in a very granular and detailed way. The framework of consumer communication should be robust and able to guide in the event of all situations. Moreover, the best specialists may not be available every time we create an ad or a content. That is why, the strategic plan must be comprehensible to executives across the board with varied levels of understanding of marketing.
 
In this workshop we train you in do-it-yourself communication strategy of a brand. It will surely change the way look at your brand.
 
WHO IS THIS WORKSHOP FOR
 
Marketing professionals
SME owners
 
VENUE
 

RTW Solutions
A 58/59, 2nd Floor, Nand-Jyot Industrial Estate,
Above Indian Overseas Bank,
Near Sakinaka Telephone Exchange,
Andheri Kurla Road. Andheri East.
Mumbai 400072.

DATE & TIME

10 December 2016, 09:30 - 18:30
 
FEES
 
Rs.5000 per attendee. This includes vegetarian lunch, snacks and tea.
 
ABOUT THE TRAINER
 
Sumo Banerjee is an advertising professional with 21 years of experience. His specialisation is in planning of brand campaigns. He has worked for some of the best multinational ad agencies in India and abroad. He brings to the table tremendous international experience of planning consumer communication.
 
Currently he is a consultant for various B2C and B2B businesses in Mumbai. He conducts such workshops from time to time. Many of his trainees have thanked him for changing their thinking for good. His workshops are so insightful that at times, his clients, themselves, attend his workshops.

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