Adaptive Product Management Professional Workshop

Adaptive Product Management Professional Workshop


  • Adaptive PMP

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    INR 168923
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About The Event

Adaptive Product Management Professional Workshop provides IT firms an option to create and transform product management and marketing professionals. Adaptive PMP can be seen as finishing school that prepares product professionals to become true product managers responsible for product strategy, roadmap, go to market and overall product P&L. Through hands on exercises, real world case study discussions and practical best practice templates the sessions not only get professionals ready to take the real world challenge in the industry but also prepares them for global certification programs.

Adaptive Product Management Professional Workshop offers candidates exposure to key strategic business and marketing management concepts. The workshop has been intentionally designed to be interactive so that candidates learn from extensive case studies, apply practical best practices templates and participate in hands on exercises based on a practical learning approach. In addition to comprehensively preparing attendees for certification, it offers automatic registration for AIPMM Certified Product Manager test. In addition, candidates become Adaptive Alumni which grants them access to Adaptive Xchange, a portal for best practices templates and access to personalized coaching and mentoring from senior leaders in the industry.


Key Benefits


At the end of the workshop, product professional can expect to bring the following advantages to their jobs. 

  • Understanding full spectrum process of productizing
  • Learn to convert ideas into products that people will buy
  • Understand how to build roadmaps
  • Understand P&L and Financial Mechanics
  • Gain ability to manage entire product lifecycle from product ideation, strategy and development and product launch
  • Achieve transformation from a product professional or a technology professional to Global Product Manager
  • AIPMM Certification - Certified Product Manager or Certified Product Marketing Manager


Who is it for?

  • Business Analysts
  • Project Managers
  • Technical Product Managers


What is covered?


Module1: Productizing Process

  • Primer to productizing innovation
  • Introduction to product management 
  • Overview of Adaptive Marketing Framework

Module 2:Market Analysis

  • Customer Value Research and Analysis
  • Firm Competencies, Competitive Industry / Market Analysis
  • Customer Win/Loss Analysis, Firm Performance Analysis

Module 3: Strategic Planning

  • Target Market Definition and Sizing
  • Product Strategy
  • Strategic Pricing
  • Buy, Build, Partner
  • Business Model & Plan

Module4:Product Planning

  • Requirement Definition
  • Product Line Economies - Budget
  • Planning and Cost Mgmt.
  • Market Acceptance and Availability
  • Product Roadmapping

Go To Market Planning

  • Positioning and Value Communication
  • Routes - To - Market - Channels and Partnerships
  • Marketing Planning, Launch Planning
  • Customer Acquisition Models

Sales Enablement

  • Collaterals and Lead Generation
  • Sales and Channel Training
  • Customer Relationship Management
    Funnel Analysis
  • Market Assets at Different Sales Stages
  • Technical Tools Vs. Business Tools as Marketing Assets



Association of International Product Managers and marketing Managers (AIPMM) have chosen Adaptive Marketing as their partner to bring global certifications for CPM® and CPMM® to India

Developed to focus on interdisciplinary best practices, AIPMM's Certified Product Manager and Certified Product Marketing Manager program breaks through industry barriers to set the standard with proven methods and processes. Through your participation, you will cultivate core thinking and skill sets that can be applied to any product at any time during any phase of the product life cycle. The result? Instead of relying upon static methodologies, your company will rely upon you.

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