Product Marketing Workshop

Product Marketing Workshop


  • Workshop pass

    2 days pass

    Sale Date Ended

    INR 25000
    Sold Out

Invite friends

Contact Us

Page Views : 96

About The Event

Institute Of Marketing product marketing Management Training Course Designed by Market leaders , This Program will help participants to position their products and increase the awareness of the value of their products in the right markets using new age Digital Technologies.

Who Should Attend:

* Marketing Manager
* Product Managers
* Startup companies
* Marketing director
* Chief Executive Officer

Learning Out Comes:

* Define and create product marketing plan for new or existing product
* Methods and approach for competition analysis and benchmark
* Approach for Market segmentation, messaging and product positioning
* Overview about product launch activities and Go to market
Evaluate Marketing activities and able to measure the performance

Day 1:

Strategic Product Marketing Plan

Defining Product Scope and Business Purpose
Product Marketing Strategy Process
Establishing Core strategy
Creation of Competitive Positioning
Competitive Market Analysis

Assessing Changing Market environment
Assessing Macro Environment
Strategic Groups
Industry evolution and forecasting
Competitor Analysis and Competitive Benchmarking
Customer Analysis

Marketing Research- Buyer Behavior
Marketing Research Process
Market Segmentation and Product Positioning

Segmentation Approaches
Targeting Strategies
Buyer Personas and needs
Creating Competitive advantages
Achieving Differentiation
Routes to Market- Channels, Direct and white label
Competing through Strategic alliances and networks
Strategic alliances and Partnerships

Day 2: 

Sales Alignment

Marketing Plan
Seller enablement Plan
Outbound Marketing

Campaign Planning
Content Strategy
Social and Digital Media Strategies
Product Launch Activities and Tactics

Reputation and Advertising
Demand generation
Content Activation
Seller enablement and Influencer Engagement
Sales Support
Demos and Use cases
Seller Training
Product Marketing Performance

Demand Measurement
Client References
Sales Pipeline
Customer Feedback
Social Listening and Analytics

Course Details
2 Days Hands on training Starts from 9:30 to 6:00pm

Class Size : 15

We don’t allow more than 15 People Our Moto is to make Training More interactive

Course Fees: 25,000 

Email:  Call: 9066031009 

Venue Map