Sale Date Ended
Sale Date Ended
About Click Asia MasterClasses:
Sponsored Links in Search Engines are seen by 74% of India’s online population and clicked by 51% of them.
Sponsored links in other websites are seen by 51% of India’s online population and clicked by 28% of them.
The world is moving online. Newspaper, magazine subscriptions are falling, and print ads are jostling for attention from an audience that is shrinking every day. For brand owners, managers and agencies the message is clear – it’s the internet or bust.
Affiliate Marketing and PPC are the two of the most potent weapons in the arsenal of any marketer. Any successful marketing strategy hinges on the correct mix of these two elements and the best marketers are the ones who can figure it out the quickest.
PPC and affilitate Marketing in India:
Pay Per Click (PPC)
The number of Google Adwords users in India grew by 96% in 2010.Pay Per Click ads are seen by 74% of India’s online population, and over 50% click on PPC ads.Companies are not oblivious to this. Some of the biggest brands like ESPN, Yahoo, Nokia Sony Ericsson and others invest heavily in PPC ads targeted towards the Indian customer. PPC marketing is arguably the best way to get relevant and constant traffic to your website starting immediately. It ensures you are prominently visible in search engines without putting in months of work optimizing your website for search engines, and to top it all, PPC is very economical for the budget conscious entrepreneur. In short PPC is all these things.
More than 50% of all Indian internet browsers notice sponsored links in other websites.1 in 3 internet users in India click on sponsored links.Affiliate marketing has become increasingly popular, so much so that Forrester Research predicts it will be a $4 billion industry in the US alone. Affiliate marketing also makes collecting customer metrics quite easy, as there are programs that will track consumer behavior from the first click to the eventual sale.
Such data is invaluable in streamlining your marketing efforts. International brands like Amazon, Wal-Mart, Yahoo and others have successfully used affiliate marketing to get to where they are today. Isn’t it time you too tasted that kind of success?
Click Asia MasterClasses aims to empower India’s marketers and businesses to face the challenges of a rapidly changing business environment head on. Sessions and workshops from the best and brightest minds in the industry means that not only will you be learning from the best, but also interacting and networking with them to benefit from their skills and experience. Click Asia MaterClasses are designed for those who are looking for the next big wave in digital marketing.
Who Should Attend: