Digital/ Social media marketing and SEO workshop for 3 days in Mumbai

Digital/ Social media marketing and SEO workshop for 3 days in Mumbai


  • Social media & SEO

    Sale Date Ended

    INR 7500
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About The Event

We are conducting a Digital Marketing workshop for 15 hours over three weekends. In this session you will learn about how to market your product on Facebook, Twitter, YouTube and other channels. Also you will learn basics of Search Engine Optimisation. The classes conducted will be in Mumbai between Andheri (West) and Lower Parel (West). The session will be conducted on 14th, 21st and 28th May. You can call on +919892414313 or mail on for further details

Digital marketing overview

Digital Marketing is the hottest & the least
understood marketing medium in corporates
• Being online has become an integral part of our
everyday life & it has become necessary for
organizations to tap this medium to reach to its
customers/target segment
• Digital Marketing is very vast & encompasses
emails, websites, search engines, adwords,
social media, analytics and so much more
• The pace at which digital marketing is evolving,
everyday seems like a new learning & creation
of new trends

Course Module & Features
15hrs of extensive training
• Overview & Basics of Digital Marketing
• Running Campaigns on Facebook
• Selling products on Facebook – FB shop
• Understanding Twitter &
• Running Campaigns on Twitter
• LinkedIn, Instagram, Vine, Pinterest
• SEO & Google Analytics
• Integrated Marketing Campaigns combining
online & offline mediums
• Extensive range of managerial examples
• Class assignments and case studies for
checking leanings of students

Course Module
Module 1 –
Overview & Basics of Digital Marketing
•Introduction to Digital Marketing
•Difference in Offline & Digital Marketing
•Web 2.0
•Various platforms for Digital Marketing and their uses in a campaign plan

Module 2 –
Search Engine & Analytics
Introduction to Search Engines
•Search Engine Rankings
•Search Engine Optimization (SEO)
•SEO techniques
•SEO rich content development
•Search Engine Marketing
•Keyword Analysis
•Assessing Google Analytics

Module 3 – Facebook
•How does Facebook Algorithm work
•Page vs Group vs Individual accounts
•Running campaigns/contests
•Facebook shop – selling products on facebook
•Case Studies – Best practices

Module 4 –
•How does search work on Twitter
•Twitter vs Facebook
•Trending Algorithm
•Running campaigns/contests
•Running promoted campaigns
•Case Studies – Best practices

Module 5 –
LinkedIn & Other Platforms
•Overview of LinkedIn
•Campaign Planning
•Case Studies – Best practices
•Use of organic mediums on LinkedIn
•Other Platforms

Module 6 – Integrated Marketing Campaign
•Keys to running an Integrated Marketing Campaign combining online and offline mediums ng Google Analytics
•Case Studies – Best practices

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