Certification course on E-commerce and Digital Marketing  by marketEnomics Digital - A Google Partner Company based at Chicago, USA

Certification course on E-commerce and Digital Marketing by marketEnomics Digital - A Google Partner Company based at Chicago, USA

 

  • Early Bird Fee

    Sale Date Ended

    INR 6500
    Sold Out
  • Fee

    Lunch Buffet with Tea/cookies are included for all the 3 days (No Extra Cost)

    Sale Date Ended

    INR 8000
    Sold Out

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About The Event

Become a Leader in E-commerce and Digital Marketing:

Learn & Broaden your experience with faculty internationally recognized for their expertise in digital marketing and analytics. A solid training to excel in Ecommerce and digital marketing.

A typical career in E-commerce & Digital Marketing Industry:

With more than 1 billion global users, E-commerce & Digital Media is creating a significant impact in our everyday lives. Organizations worldwide are waking up to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales, Marketing, CRM, Product Development and Research.

Approximately 5 lakh jobs were available in the digital marketing space between January 2015 and February 2016, going by the openings visible on various online recruitment sites. Of this, 55% of the demand comes just from the IT sector, while e-commerce and internet companies account for 10%. The share of e-commerce is expected to rise as they become more dependent on digital marketing.Digital marketing spends grew by 35%, as compared to that in 2014.

A E-commerce & Digital Marketing professional can expect to earn anywhere between Rs 15,000 and Rs 150,000/month. There’s an opportunity for every kind of student (a Graduate, an Engineer or an MBA) to build a rewarding career in this industry.

What Participants would get after the certification course?

  • A Gateway to high career growth
  • TWO individual ‘marketEnomics Certificates of Completion on E-commerce and Digital Marketing to every participant
  • Pre-Placement Interview opportunity for qualified participants to work as full-time employee.
  • All presentations of the workshop (soft copies)

Courseware - 24 hours course

  1. Introduction to the wonderful world of ‘Ecommerce & Digital Marketing’
  2. What to expect from the ‘ E-commerce & Digital Marketing ’ certification
    1. Introduction to the Faculty
    2. Certification Outline
    3. Career Opportunities
    4. Introduction to Group Project(s)
  3. Upon completion of this course you should have a fundamental understanding of:
  • Fundamentals of Web and App Analytics
    • KPIs for Web traffic and commerce;  
    • Digital Ecosystem and Attribution
  • Search Engine Marketing; Search Engine Advertising;
  • Targeting and Segmentation, specifically:
    • Demographic Targeting and Segmentation,
    • Behavioral Targeting and Segmentation,
    • Social Targeting and Segmentation;  
  • Twitter and Facebook Analytics
    • Applied Twitter Analytics
    • How to run effective ads on Facebook
    • Social Listening - @mentions, #hashtags
    • Mobile Commerce and Analytics
  • Introduction to E-commerce: Introduction, E-commerce or Electronic Commerce- An Overview, Electronic Commerce – Cutting edge, Electronic Commerce Framework
  • Evolution of E-commerce: Introduction, History of Electronic Commerce, Advantages and Disadvantage of E-commerce, Roadmap of e-commerce in India
  • E-Marketing: The scope of E-Marketing, Internet Marketing Techniques

 

Curriculum:

Sl #

Topic(s) to be Covered

Total Hours

A

Digital Marketing

15

 

Social Media Marketing

  • Facebook
  • Twitter
  • YouTube
  • LinkedIn

4

 

Social Media Analytics - Introduction

3

 

What is PPC - Pay Per Click

  • Search
  • Display
  • Video
  • Programmatic and RTB

3

 

SEO - Search Engine Optimization

2

 

Email & Content  Marketing

3

B

Ecommerce

10

 

Understanding Electronic Buying

1

 

Ecommerce Business Architecture

  • Web-store Management
  • Order Processing

2

 

E-Procurement

1

 

Product Cataloging

3

 

-E-commerce business Starting kIt

Creating and managing E-commerce businesses

3



Training Methodology:

  • 24 hours of activity based workshops

  • Few Sessions Over Video Conference from USA

  • Assignments on Web-based proprietary tools

 

Venue & Date:

Fri-Sat-Sun: 9am to 1pm & 2pm to 6pm 

 

Certification Fee

INR.6500/- per Candidate for both the certificates (Early Bird discounted Price for registrations before 19th May)

INR.8000/- per Candidate for both the certificates(For registrations post 19th May till 3rd June

Terms & Conditions:

●The fee paid towards the workshop is non-refundable, but transferable on request with valid reasons
●Job offers indicated in the communication are subjected to the performance of an individual during interview rounds after the workshop
●Google entity in India or USA has no role to play in organizing this workshop or providing certificates
●marketEnomics Digital under the legal entity IIMnet Business Solutions Pvt Ltd has all rights to reschedule or cancel the workshop

 

 

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