Knife Party is a brand new production and performance experiment by two of the founding members of Pendulum, Rob Swire and Gareth McGrillen. Amalgamating a wide breadth of influences into their productions, Knife Party is a heady cocktail of sounds they like to file under the banner of 'seizure music'.
While The Bloody Beetroots remain an eclectic, rock-influenced live electronic band, its mastermind Sir Bob Cornelius Rifo's newest musical iteration - SBCR is his DJ-performance moniker. With the two, he aims to give values and colors to contemporary music.
The brainchild and solo project of Sahej Bakshi, he has grown to be considered one of the leading producers and live performers of electronic music in India, releasing original music and touring extensively.
Voted Best Drum & Bass/Dubstep Dj/Producer by MYFAV Awards for the year 2012-13, Piyush Bhatnagar aka Sound Avtar is an explosive force from the country’s burgeoning Dance music scene.
Sandunes is the full time electronic music project of Sanaya Ardeshir-- Mumbai based producer, composer and synth player. Her music blends various organic and electronic elements into a hybrid zone that lies somewhere between 2 step, post dubstep, and future garage.
Initially known for creating cutting-edge, sustainable properties where DJs and live acts flourished as much as his clients’ businesses, over time his solo identity has moved firmly back to the roots of electronic music, influenced by Chicago, Detroit and disco.
The Knife Party and Bloody Beetroots the heavyweights of Electronic Dance Music to headline at the second edition of this music festival
Get ready for India’s most unfake Electronic Dance Music (EDM) festival this April as Smirnoff Experience is back with a bang! After giving the country its most cutting edge music festival last year in Bangalore, Smirnoff Experience is set to set to ignite effortless fun in its second edition in Mumbai on April 17th, 2015. Headlining the festival this year, are heavyweights of Electronic Dance Music- Australian duo Knife Party and Italian producer and musician, The Bloody Beetroots.
Putting an end to all pretense, Smirnoff Experience will let party-goers drop the act and ‘unfakeit’ at the festival that boasts of a stellar line-up of international and leading Indian EDM artists. Australian duo Knife Party and Italian artist The Bloody Beetroots will be supported by the likes of Sound Avtar, Dualist Inquiry, Sandune and Kris Correya that never fail to impress with their high energy performances.
Known for moving crowds at international festivals like Ultra Music Festival, Bestival and Lollapalooza, Knife Party has been on top of the charts around the world. Set to make waves for the first time on Indian soil, The Bloody Beetroots alias Sir Bob Cornelius Rifo is known for his unconventional sounds and his masked appearances. Talking about the festival, Bhavesh Somaya, Marketing Director, Diageo India, said “After Bengaluru, we are thrilled to bring Smirnoff Experience to Mumbai for its second edition. The Festival has always been ahead of the curve when it comes to electronic music and we are happy to continue this trend with our line-up this year. With huge international names and popular Indian DJs, consumers will have a lot to look forward to.”
This year, Smirnoff Experience celebrates real and uncomplicated fun. Prepare for the experience of a lifetime. *Diageo encourages you to drink responsibly*
About Smirnoff
The SMIRNOFF brand that boasts of the world's number-one selling premium spirit, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com
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About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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