Workshop on Brand Building - Enhancing SMEs Competitiveness

Workshop on Brand Building - Enhancing SMEs Competitiveness

 

  • Registration Fee for 1 Participant

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    INR 2000
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  • Registration Fee for 2 Participants

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    INR 3500
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  • Registration Fee for 3 Participants

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    INR 5000
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About The Event

FICCI is proposing to organize a one day workshop on “Brand Building - Enhancing SME's Competitiveness” on Saturday, March 14, 2015 at Vatika Business Centre, 3rd Floor, NSL Icon, Road No 12, Banjara Hills, Hyderabad-34

 

As you may be aware, Small and Medium Enterprises (SMEs) in India have seen exponential growth over the last decade. According to the Ministry of Micro, Small and Medium Enterprises, India currently has more than 48 million SMEs. These SMEs contribute more than 45% of India’s industrial output, 40% of the country’s total exports and create 1.3 million jobs every year. Yet, these SMEs continue to struggle on multiple accounts. While some are challenged by credit and finance issues, some are struggling to cope with stringent regulatory environments and majority of them have challenges in marketing their products/services.

 

SME Market Sentiment: According to secondary data, Absence of exclusive marketing (Branding) platformsis the most important aspect that derails the growth of MSMEs apart from lack of easy finance and credit instruments, unavailability of modern, affordable technology, skilled manpower and lack of basic infrastructure facilities etc.

 

SMEs must understand the importance of marketing and branding. In the present market scenario, branding is not only restricted to advertising for television, print media or radio but also through social media and digital media which are very effective. By putting in the necessary research and planning, tapping into affordable expertise and utilising various tools, entrepreneur can make sure that return on investment from his marketing channels right from day one.

 

Against this background, the FICCI Workshop on Brand Building - Enhancing SME's Competitiveness is being organized from 9.30 a.m. to 4.00 p.m. on March 14, 2015 at Hyderabad.

 

The workshop is expected to be attended by SMEs of various verticals, Entrepreneurs, Marketing professionals from manufacturing units, FMCG, Pharma, Telecom, food processing, existing and potential players from the retail industry sector, service industry representatives besides others.

 

Participation Certificate will be given


RSVP: ravi.kiran@ficci.com /ficciap@ficci.com / 9885461860 / 040-64548848