WIN: Womentrepreneurs Independent Network (Mumbai) - 2 Day Workshop for Business Women

WIN: Womentrepreneurs Independent Network (Mumbai) - 2 Day Workshop for Business Women


  • WIN Program

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    INR 9500
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About The Event

WIN - "Womentrepreneurs Independent Network"

A program that helps women entrepreneurs who operate from home or want to start their own business to create a professional approach.This program will teach you how to Brand your product using the available resources. Its a step by step practical guide to identify, conceptualize, promote, market and sell your business.

Who should attend:

- women who work from home or as a freelancer, excel in their work but lack marketing skills

- women with a great business idea or a concept & need to develop their brand

- women who want to learn the art of marketing, branding & selling their products

Course Synopsis:

Day 1

Session 1: Self Analysis

- What does it take to be a Women Entrepreneur

- An Insight into who you are: Your Strengths, Weaknesses, Mental Blocks & Limitations while conducting Business

Your ‘WHY’

- Discovering your uniqueness: Who you are and what your company stands for

- Conducting a SWOT analysis to gain clarity

- Your mission, vision and ideals

Your Promise

- Unique value proposition

- Why should people believe and trust you?

Session 2: Brand Analysis

- where is your Brand today 

Target Audience

- Creating buyer personas and gaining critical insight into buying behaviours

- Who are your ‘real’ customers?

Your Unique Solution

- Understanding customer challenges, needs and preferences

- How do you uniquely deliver solutions through your products and services?

Constructing Your Unique Selling Proposition (USP)

- Developing a meaningful and concise positioning statement that defines your brand

- Focusing and simplifying your brand into a single idea

Brand StoryTelling

- Building a messaging framework for all digital content, marketing initiatives and communications

Day 2

Session 3: Customer Analysis

- Customer touch-points: How do people interact with your brand?

- Learning customer behaviour patterns

Transforming Strategy into Campaigns

WIFM Technique

( What's in it for ME)

- Building the brand experience across channels: website, blogs, emails and social media

Customer Engagement

-  Online and in social channels

- Content Strategy: Determining how content will be produced, managed and marketed

- Connecting with customers in a deeper and more personal level

- Role and impact of social media in building your brand

Brand Story Telling

( How to sell your idea in 1 Minute) to introduce your business in social networks, family & friends

- Types of customers

- Approaching & dealing with customers & clients

Follow Up Techniques

How to maintain database & ensure follow ups

- How to deal with unhappy customers

Customer Retention

- recover or get back to lost customers (customers you lost or couldn't complete needs of due to lack of/no stock or resources )

Session 4: Business Innovation techniques

- The art of selling!-

Ideation to Conception

How to develop a great idea/concept into a business plan -

- Taking your business to the next level

Fees: Rs. 9500/-

Call: 9821379658