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In the space of just four years, English techno act WHYT NOYZ has risen from an unknown name to a staple of some of the world’s biggest electronic music labels. Now a solo project of David Sidley, WHYT NOYZ was formed in 2010 by two best friends to formulate their take on sleek, hard-grooving techno – having been raised on a shared diet of electronic and black music. Hip-hop, funk and soul all played formative roles before he discovered house music thanks to the likes of Joey Negro and Masters At Work and began playing in local clubs. His passion for techno soon followed.
Fusing the groove of post-minimal techno with live percussive elements, deft rap samples and high-impact effects, WHYT NOYZ’s is a resolutely contemporary sound – but one that still gives subtle nods to his past. Catching Richie Hawtin’s ear with early production Volcano made for the perfect start to WHYT NOYZ’s career, with the track signed to his MINUS12 imprint and featured on the label boss’ Mixmag ‘New Horizons’ compilation.
With a debut album Shapes in the works, it looks very much like WHYT NOYZ’s rapid ascent will continue and place him amongst the big leagues of electronic music. “My goal is simply to continue producing and play music” he says. “As my sound constantly develops, I feel energised to keep pushing to see where it goes. It is a drug for sure.”