Increasing Sales through Superior Customer Experience via Visual Merchandising and Store Design

Increasing Sales through Superior Customer Experience via Visual Merchandising and Store Design

 

  • RAI Member

    Sale Date Ended

    INR 14999
    Sold Out
  • Non Member

    Sale Date Ended

    INR 19990
    Sold Out

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About The Event

Course Content

Special attention is paid to the various components of the retail environment and a customer's experience within it. These include, but are not limited to the following:

DAY 1

  • Getting Started – Understanding Store layouts
  • Visual Merchandising and the Retail Industry
  • Recent developments in retail
  • The evolution of On-line & Off-line retail partnership – Use both
  • Intuitive Layouts and Traffic flow
  • Planograming for better Space Utilization and Impact
  • Kinds of Displays and Displays Settings
  • Consumer Psychology
  • How we see / Selective Perception / Focal-points in Display

DAY 2

  • The Power of Legitimacy – Communicating a Strong and Consistent Brand Message
  • In‐store VM as an Extension of Advertisement, Marketing and Campaign Management
  • Display Strategy for Brand Building and Promotion
  • Concept Board to Execution - Managing Details, Timelines and Quality!
  • Mapping the Effectiveness of your Visual Merchandising and store layout
  • Simple check points to deliver a consistent, cohesive shopping environment

Who Should Attend

  • Visual Merchandisers, Buyers, Merchandisers, Designers
  • Marketing Managers / Executive
  • Store Managers & Retail Operations Managers
  • Brand Managers/ Executive
  • Store Development Managers, Project Managers
  • Mall Managers
  • Faculty & Students of Fashion/Design schools