ValueNotes Webinar: Social media for Competitive Intelligence

ValueNotes Webinar: Social media for Competitive Intelligence

 

About The Event

Everyone has witnessed the explosion of social media in their personal and professional lives. But have you recognised how your business can use it to gather information about your competitors or customers or vendors? Millions of people use social media to share their lives and experiences with the rest of the world. Their posts reveal what they like and dislike, where they work, how happy or unhappy they are, their preferences, and a plethora of other personal information that you can leverage.

You can gain the edge in today's competitive world, by effectively tapping into this pool of information to gain superior insights on your business environment which comprises of your customers, competitors, suppliers, distributors, partners, the government, the economy, etc.

Our webinar on “Social media for competitive intelligence“, will outline various ways in which blogs, LinkedIn, message boards, forums, Facebook, etc can be systematically used for gathering vital information about your competitive landscape.

Join Deepa Ramakrishnan as she gives insights on the essentials of social media for CI. The supplementing examples of real-life studies will highlight how we have leveraged social media to gain crucial competitive information.


What’s in it for you?

 This webinar will help you understand:

  • The importance of building a framework to track social media for your ongoing CI needs  
  • How social media can be effectively leveraged for doing CI
  • How to select the right social medium for specific need

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