Social Media Marketing Workshop - Sep 20 & 21, 2012 - Delhi in Gurgaon | Buy Tickets online | Country Inn Suites Adjacent to Plot No 406, Udyog Vihar Phase III, Gurgaon, Haryana 122016, India Telephone: +91 124 4942555Gurgaon, Delhi-NCR

Ticket Type	Price (in INR)	Total
Early Bird Registration Sale Date Ended	19006	Sold Out
Regular Registration Sale Date Ended	22360	Sold Out
Group Registration Sale Date Ended	19006	Sold Out

Workshop Overview

Doing Social Media is no more an option today. What matters is how you do it! If you are looking at leveraging Social Media for Brand Promotion, Lead Generation or Customer Acquisition, you may not want to miss this case-study driven, hands-on workshop.

Key Promises

Why should every business care about Social Media?
Insights into how other Businesses are Succeeding (as well failing) using Social Media
How to develop and execute a successful Social Media Marketing Strategy?
Why, what and how of leveraging various Social Media Channels (Facebook including FB Ads, LinkedIn, Twitter)
How can you measure ROI of your Social Media Marketing campaigns?
Insights about latest Social Media Channels (e.g. Pinterest, Google+) and Trends (e.g. Mobile Apps)
Social Media Marketing Tools (across various channels) to move rapidly and profitably against Competition

Who Should Attend

Sales and Business Development Professionals
Advertising & Marketing Professionals
Brand Managers and Media Planners
CXOs
Entrepreneurs
Digital Marketing (SEO, PPC, Social Media) Professionals
Web Strategists
Product Managers
CRM Professionals
Management Students

*This includes 1 year subscription (worth US$ 109) of video based Digital Marketing course library and Networking Cocktail (6 - 9 PM) on Day 1.

Curriculum & Schedule

Day I	Session Details	Day II	Session Details
8:30 - 9:30	Networking Tea / Coffee	8:30 - 9:30	Networking Tea / Coffee
9:30 - 11:00	Introduction & Why Care About Social Media	9:30 - 10:00	Day 1 Recap
11:00 - 12:00	Demystifying Community Building on Facebook	10:00 - 11:00	Creating Twitter Marketing Strategy
12:00 - 1:00	Creating Facebook Marketing Strategy	11:00 - 1:00	Leverage LinkedIn for B2B Lead Generation & Personal Branding
1:00 - 2:00	Networking Lunch	1:00 - 2:00	Networking Lunch
2:00 - 2:30	Facebook Marketing Strategy Presentations	2:00 - 2:45	Measuring ROI of Social Media
2:30 - 3:30	Live Community Building on Facebook & FB Ads	2:45 - 3:30	Discussion on Other Social Media channels (e.g. Slideshare, Pinterest, Google+)
3:30 - 4:00	Networking Tea / Coffee	3:30 - 4:00	Networking Tea / Coffee
4:00 - 4:30	Twitter: The Jewel in the Social Media Crown	4:00 - 5:00	Planning & Creating Multichannel Social Media Strategy
4:30 - 5:30	Twitter Exercises: Listen, Create & Engage	5:00 - 5:30	Feedback / Certificate Distribution / Webinar Setup
6:00 - 9:00	Networking Cocktail

Pre-requisite

Account on LinkedIn, Facebook and Twitter. If you are not an active user - start using them actively for atleast 1 week before your Workshop.

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