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Be it a student, brand manager, or a business owner, Social Media is the hottest buzzing place in the town and everybody wants to leverage it. It has gone beyond a platform to connect with friends and family, to become a business utility.
Thousands of people have built a successful career on Social Media and countless others are working towards it. Thus, it becomes imperative for you to learn the ropes of social media; and what place better than Social Samosa to learn it from?
A pioneer in the Indian social media industry, Social Samosa’s 24-hour long “Social Media 101” workshop will equip you will all the skillsets you require to harness the potential of social media for your professional growth!
Salient Features of Social Media 101 Workshop
There is a huge dearth of good talent in the industry right now. Digital agencies and brands are finding it difficult to hire talented people because there are very few of them. This workshop will arm you with everything that you need, to join the best of the companies out there.
The workshop module has been created keeping in mind how crucial it is for brand managers to equip themselves with the working knowledge of the social media industry. The influence of social media on a brand’s presence is huge and if you’re a brand manager, you shouldn’t be thinking twice before hitting the registration button!
Scores of companies have seen their fortunes rise thanks to the push given by social media. As a business owner, you will learn crucial tactics on how you can use social media to market your business, as well as generate sales.
Introduction to Social Media
Evolution of Social Media
Basics of Social Media Marketing
Key Platforms Introduction to branding and strategy – Power Pyramid
Introduction to content marketing
How to create Facebook Marketing Strategy?
Creating Facebook Brand Pages
Leveraging Facebook Insights for Success
Facebook Advertising – Sponsored Posts & Page Like ads
Driving Engagement on Facebook
Facebook Success Stories – Case Studies
Understanding Twitter’s interface and jargons
Twitter for PR, Brand Building
Customer Engagement and Thought Leadership Leveraging Lists
Hashtags & Trends Twitter tools: TweetDeck, Hoootsuite, SocialBro, Hashtracking
Case Studies of Successful Twitter Brands
Linkedin and Youtube
What is Linkedin?
Building an effective personal profile on Linkedin
How to build the right network of contacts
Building your company page
How to use LinkedIn to market your service or product
Creating video content for Youtube
Successful Case Studies for Youtube
What is a blog?
How to write effective blog posts
Rakesh Kumar- An Engineer turned Digital Marketer, Rakesh Kumar started off his digital journey with Search Engine Optimization (SEO) and Blogging. After building and rebuilding countless websites, he took the social media jump and has never looked back.
Along with the experience of handling the social media strategies of SMBs and Startups, Rakesh is also a digital marketing trainer and guest lecturer. Currently, as a core member of Social Samosa, he manages the publishing operations while sharing his own perspective about the Indian social media industry through his columns. He’s passionate about Inbound Marketing and has strong opinions about SEO.
Aditya Gupta- Aditya Gupta is the Co-founder of SocialSamosa.com - an Indian social media knowledge storehouse that covers everything that happens in the Indian social media ecosystem. In his role as the cofounder, he leads Social Samosa’s vision and future strategies; leading it to become one of the most popular portals in India and win accolades such as Best Blog in India at WAT Awards, 2013 and The Best News & Media Blog in India at Blogadda Awards 2014.
Apart from Social Samosa, Aditya also leads one of India’s cutting-edge design & technology agencies iGenero that specializes in building & designing both mobile & web applications. iGenero has worked with leading brands such as Wells Fargo, CEAT, Pernod Ricard, George Washington University amongst a host of brands worldwide.
His entrepreneurial skills and leadership have won him several awards at National forums such as the “Star Entrepreneur Award” and he has also been invited to prestigious institutes such as IIM Calcutta & NMIMS for speaking sessions. He was also in the jury panel at the Manthan Awards in 2013 and headed a panel discussion on Social Media for Social Change as well.
Owing to his evangelism for the potential of social media he frequently shares his knowledge with people through leading media publications such as The Times of India, The Hindu and Mint.
Passionate about building digital properties and latest web technologies, he ensures that he stays on top of all the latest advancements in the fast changing world of digital & social – which is both challenging and rewarding.
He’s also an avid traveler, and frequently takes adventure trips on his Enfield.