SIMC - Media Management and Media Analytics Conclave

SIMC - Media Management and Media Analytics Conclave


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About The Event

Symbiosis Institute of Media and Communications (Pune) takes pride in announcing its second conclave for its MBA batch, where the students shall witness the presence of esteemed industry specialists like Kartik Sharma (Managing Director -  Maxus), Sarang Panchal (Chief Executing Officer - MRSS), Sundeep Nagpal (founder Director - Stratagem Media Pvt. Ltd)and more. The experts shall elaborate on ‘Agencies of the future’, taking the audience through a journey into the industry and its on-goings along with their views on how the industries  shall be two years down the line,  which shall help the students gain a brief insight into the media business. Also, the speakers will elaborate on Research and its importance in the media landscape, and how it helps marketers locate and nurture a product’s target group. Mubin Khan (Head of Products, Research and analytics, Senior VP at Broadcast Audience Research Centre (BARC), Indiashall speak on Research and Analytics that BARC administers and its prominence in the media industry today. The Conclave as a whole will tell the students the techniques and therequirements of Media Management and Research industry, its rewards and the shortcomings and other minute details that the students need to know as they take a step ahead in their careers and choose their specialisations.