SES at New Delhi on 4 - 5 Dec 2012

SES at New Delhi on 4 - 5 Dec 2012

 

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About The Event

SES brings its world renowned learning experience and thought leaders in the digital marketing field to New Delhi. More than 50 speakers from a cross-section of well-respected industry organisations will discuss the latest market dynamics and trends, best practices, technology and innovation.

SES New Delhi 2012 will be packed with sessions covering SEO, social media, local, mobile, PPC management, keyword research, link building, email, duplicate content, multiple site issues, eCommerce, video optimization and usability, plus an exclusive 'meet the experts' session, networking events, parties and more.

Programmed by the SES advisory board, which includes members from Search Engine Watch, ClickZ and Adobe, to name just a few, you can be assured - SES content really is king!

08:15

Registration and morning refreshments

08:45

Opening remarks

09:00

Keynote address
Dhiman Mukerji, Head, Marketing Solutions India, LinkedIn

10:00

Panel
Integrated marketing — What does it mean?

10:45

Networking break

 

Track 1

Track 2

Track 3 - Kick-start

11:15

The case for social media

Meaningful metrics for SEO

Getting started with SEO

12:00

Optimizing Humans: The art of data-driven social marketing

Keyword optimization

Introduction to SEM

12:45

Networking lunch

14:00

Keynote address

14:15

Case Study: MCCS' rebranding strategy on Online and Social Media

Top tips for conversion optimization

Introduction to analytics

15:00

Networking break

15:30

Social analytics: Measuring social media success

Link building tools and tactics

Introduction to content marketing optimization

16:15

Panel discussion
Localization in a global world: Developing a cross-border social media strategy

17:00

Meet the experts roundtables

18:00

Cocktail reception

19:00

Close of Day 1

 

Day 2 Agenda - Wednesday, 5 December 2012

09:00

Welcome remarks

09:15

Keynote address
Search Engine Marketing — The essential best practice guide for 2013

10:00

Keynote panel:
Big data — What marketers need to know

10:45

Networking break

 

Track 1

Track 2

Track 3 - Accelerator

11:15

Creating an effective presence within mobile media

Web analytics deep dive

Paid Search Analysis and Multi-Touch Attribution

12:00

The difficulties and opportunities in monetizing mobile

Link building — the new generation

Cannibalization or symbiosis — Cross analysis of SEM and SEO

12:45

Networking lunch

13:45

Keynote address

14:15

PPC for mobile

Maximizing ROI in ecommerce

Remarketing/retargeting done right and wrong

15:00

Networking break

15:30

Killer Facebook ads

Case Study: Multi-channel optimization for B2B ecommerce

Advanced data analysis to better understand search performance

16:15

Ad Agency CEO Roundtable

17:00

>Locknote address

17:15

Close of conference

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