Pricing and Key Metrics for Amazing B2B Sales

Pricing and Key Metrics for Amazing B2B Sales

 

  • Pricing and Key Metrics for Amazing B2B Sales

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About The Event

 About the Speaker 

Anadi Raj Tiwari - Product Manager, Business Operations at Kayako.

Journey: Technical Support to Growth/Marketing to Product Management for Business Operations at Kayako.

Work Contribution - A whole a lot but we are just sharing the last two years...

* Chief Project / Product Manager for internal system overhaul + Marketing Stack Setup (switched from home-brewed internal systems to robust solutions such as HubSpot, Salesforce and Zuora). Worked with Executive Leadership for this transition.


* Worked with executive leadership on pricing to help generate $3 Million (and counting) of recurring annual revenue from existing perpetual customers with a single campaign.


* Works directly in collaboration with CEO, Varun Shoor and Director of Marketing to Model Pricing for the product and ensure that they don't leave money on the table and charge fairly for value addition.

About Kayako

Kayako is headquartered in London, helps businesses get better at Customer Service. It's present worldwide in US, UK, EU primarily, helping 131,000 support heroes around the world. Some of the famous companies using Kayako to better engage with Customers are, BookMyShow, General Electric, Philips, Pearson, Mondelez International, Bigrock and many more.

To know more about Kayako and its team, click here: https://www.kayako.com/about/team

What all we will be discussing?

DOs & DONTs for SAAS Product Success
Different SAAS Pricing Strategies
Most Important SAAS Metrics to Track